Social Media Spec 1 Exam

As you launch a new website, your boss tells you that she wants to get found for the keyword “teamwork”. Which is the best response to her request?

"Great! That keyword is broad, so it probably gets a high volume of searches, meaning lots of new visitors for us."

"I'd recommend choosing a long-tail version. Long-tail keywords usually have more search volume than broad keywords."

"Great! That keyword is broad enough to match the searches of all of our buyer personas."

"I'd recommend choosing a long-tail version. There will be a lot of competition for that keyword and some popular sites may already hold the top ranking spots."

Your client asks you about the Shop Feature on Facebook, and asks how this can access this and set one up for his page. The best way to respond would be to say:

�Hi (client)! The shop feature is not yet available to all pages for now, but I’ll let you know as soon as its available in your country and page.”

�Hi (client)! The feature is a paid Facebook feature. Let me know if you’d like to set one up so that I can send you a guide.”

�Hi (client)! So sorry, but the feature is only available to big retailers for now.”

If your content is focused on different solutions to your buyer persona's problem, where would that content fit into the Buyer's Journey?

Awareness

Consideration

Decision

Fill in the blank: __________ helps marketers establish a consistent tone on their social media networks.

A social media monitoring stream

A social media publishing schedule

A social media style guide

A social benchmark report

Which of the following is false when extracting data from Socialbro/ Audiense?

Gender data in the Community Insights report report the percentage of the audience that are Male, Female, and Unknown/ Unspecified. Twitter data has a more accurate gender data available.

There are two reports extracted from Audiense: Twitter page data and Demographic data

You can get accurate data on New Followers and Recent Unfollows even for the period prior to adding the account to the platform.

Twitter page data does not include the page engagement rate for any period.

Which of the following will you perform if you want to determine the best hashtags to use?

Use Google Analytics and do keyword research

Use hashtagify, ritetag, and other hashtag reporting tools

Use trending hashtags regardless of topic or industry for widest reach

Use long-tail hashtags to attract more qualified users

When the client asks for the unique number of people reached for the month of May, which of the following metrics would you include in your report?

Impressions

Interactions

Pageviews

Reach

When requesting images for your page’s cover photo, which of the following would you observe?

Request for an image with image dimensions of 1500 x 500 px

Remember that the lower portion of the cover photo and the lower left corner of the image can be obstructed by the profile picture and the CTA, Like, and Message buttons

Observe the 20% text rule

All of the above

None of the above

You have been assigned to audit the social media page of Client Z. Which of the following items would you request from the client?

Which of the following is true about the Bounce rate metric in Google Analytics reports?

When it comes to bounce rate, the higher, the better.

Desirable bounce rate is around 25-40%

Bounce rate tells you how many emails were not sent because of a hard or soft bounce.

Bounce rate is not an important metric and should not be included in Social Media reports.

Which of the following will not help you grow your brand’s social media pages?

Maintain a consistent posting frequency

Promote your company’s valuable offers and content

Optimize your pages for easier searchability

Post as many times as possible on social media groups and communities

When conceptualizing a social media contest, which of the following items will you not request from the client?

Mechanics and strategy

Preferred duration

Objective

Preferred budget and prize

When doing live-posting for an event, which of the following practices should you observe?

Have a “shot list” on hand and anticipate highlights of the program that you can post about online

Use the official event hashtag

Repost other users’ posts about the event

All of the above

Your client, the CEO of an accounting firm, asked you about Linkedin groups, and how you can utilize that feature for your brand. Which of the following would be your least likely response?

�We can create a Linkedin group for business thought leaders and reach out to them easily via the group.”

�We can create a Linkedin group for your existing customers and provide customer service and more information to them through the group.”

�We can create a group for your prospects who might have questions about accounting and business-related concerns, and we can use the group to provide value by responding to their inquiries and establishing thought leadership.”

�We can create a group for your employees and keep them engaged on social media.”

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Social Media Spec 1 Exam

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