As a marketing tool to communicate with our customers.
To update our customers about our latest products and services.
To strengthen subscriber engagement and stay connected with them.
All of the above.
Have you subscribed to e-LIVE?
Yes, I have subscribed to e-LIVE.
No, I am not interested to subscribe.
Where to subscribe anyway?
Have you ever received e-LIVE before?
Yes, I received once.
Yes, I received every month.
No, I did not subscribe to e-LIVE.
How relevant do you find the information in e-LIVE?
Very relevant. It keeps me updated on the latest promotions.
Relevant. But it would be better with more highlights about each property.
I have no idea. I did not subscribe to e-LIVE.
How much of the e-LIVE do you read?
More than half.
Less than half.
Just the headline.
Usually I just browsed and deleted the e-LIVE.
What would you like to see in our future e-LIVE?
More information on F&B promotions.
More information on room promotions.
More information on upcoming events.
More information about CSR projects.
More information about career growth and company’s direction.
All of the above.
Are you actively providing contents for our e-LIVE?
Yes, every month.
Well…only once.
No, never.
How often BHR should send out e-LIVE to its subscribers?
Once every month.
Once every 2 months.
Once every 3 months.
Do you know how huge is our database?
Yes, I believe we have 200,000 subscribers.
Yes, I guess we have 50,000 subscribers.
Yes, I guess we have 20,000 subscribers.
No, I have no idea at all.
Have you subscribed to other hotels’ e-newsletters?
Yes, only 5-star hotels.
Yes, so that I would know what they are offering every month.
No, I am not interested at all.
What do you think is the best way to encourage BHR guests to subscribe to e-LIVE?
Offer room discount.
Offer food discount.
Offer exclusive invitation to the next event organized by Berjaya Hotels & Resorts.
No special offers should be given.
BHR is sending out contents request for e-LIVE on a monthly basis. Have you ever received the email requesting for e-LIVE contents?
Yes.
No.
What is your challenge in compiling the materials for e-LIVE?
No monthly promotions.
Not enough materials (pictures, posters, press release).
No person in charge to do the monthly compilations.
Other reasons (Please state)
Other
Please Specify:
Do you think the time given for compilation is sufficient?
More than sufficient.
I need more time to compile.
How long do you need to complete the compilation of the contents for e-LIVE?
I need 1 week.
I need 2 weeks.
I need more than 1 month.
Do you think that e-LIVE is important and must be put out monthly?
Yes, very important.
No, not very important.
Do you think e-LIVE is effective in boosting our products or brands to the consumers?
Yes, very effective.
Not very effective.
Are you clear with the contents of e-LIVE? (LIVE-ing Spotlight, LIVE-ing Lifestyle, LIVE-ing Stories, etc.)
Yes.
No.
Do you think BHR should continue the e-LIVE subscription?
Yes.
No.
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