Business quiz mcqs
Master Your Marketing Knowledge
Test your understanding of essential marketing concepts with our engaging quiz! Designed for anyone interested in deepening their knowledge of business practices, this quiz features 10 thought-provoking multiple-choice questions that will challenge your understanding and application of marketing principles.
- Assess your grasp on customer loyalty strategies
- Explore research methodologies in marketing
- Identify core concepts in market orientation
One advantage of operating in a niche market is that it is easier to do which of the following?
Identify customer needs
Distribute products to customers
Keep production costs down
Manage cash flow
Reward cards, free gifts, charitable donations, and partnership deals are methods of _______.
A) Keeping customer loyalty
B) Primary data
C) Mass marketing
D) Building relationships
______ is identifying customer needs and satisfying them profitably.
A) Market analysis
B) Marketing
C) Market orientation
D) Markets
Marketers are________ through building trust, connecting regularly, knowing your customer, saying thank you, personal communication, and taking complaints seriously.
A) Keeping customer loyalty
B) Primary data
C) Mass marketing
D) Building relationships
Which of the following is secondary research?
A) Questionnaires
B) Business websites
C) Observation
D) Test marketing
The act of buying and using products is ___________.
A) Durability
B) Consuming
C) Secondary research
D) Questionnaire
__________ is where a business focuses on the design and manufacture of the product itself rather than the needs of customers.
A) Market oriented
B) Globalization
C) Product oriented
D) Primary research
Which of the following is a market activity?
Reducing waste in production
Improving cash flow
Increasing the rate of return on a product
Identifying the needs and wants of consumers
15. Classify the business activity: Fruit growers, tropical region fruits, fishing businesses on coast, and oyster reef business.
A) Services
B) Office- based business
C) Agriculture
D) Manufacturing and processing
14. The process of gathering quantitative and qualitative information about the features and characteristics of a market is called?
A) Marketing
B) Market analysis
C) Market orientation
D) Market forces
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