Lesson Vocab. Quiz

The wide range of activities involved in identifying and meeting the needs of customers
advertising
Any paid for promotional material designed to reach a mass audience
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
Brief statements or arguments that support a speaker's position
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
The advertising generated by customers who share their experiences--both good and bad
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
Focuses on the existing product or service; the product and the value the customers see in that product
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
A planned approarch to meeting marketing goals
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
How much a product costs; its wholesale, retail, and discount price all matter in the context of marketing
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
 
The generation of publicity for the company in the media
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
Where customers can buy a product
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
The physical characteristics of a population, which may include age, race, gender
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
An approach to sales that emphasizes making a sale at any possible time
Place
talking points
Product-based philosophy
Agressive Selling
Strategy
Public Relations
advertising
Demographics
Pricing
Word-of-mouth
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