Lesson Vocab. Quiz

The wide range of activities involved in identifying and meeting the needs of customers
advertising
 
Any paid for promotional material designed to reach a mass audience
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
Brief statements or arguments that support a speaker's position
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
The advertising generated by customers who share their experiences--both good and bad
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
Focuses on the existing product or service; the product and the value the customers see in that product
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
A planned approarch to meeting marketing goals
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
How much a product costs; its wholesale, retail, and discount price all matter in the context of marketing
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
 
 
The generation of publicity for the company in the media
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
Where customers can buy a product
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
The physical characteristics of a population, which may include age, race, gender
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
An approach to sales that emphasizes making a sale at any possible time
advertising
Pricing
Place
Strategy
Product-based philosophy
Demographics
Word-of-mouth
Agressive Selling
Public Relations
talking points
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