Quality Street: Media Language - Part One
Quality Street Advert Quiz
Test your knowledge about the iconic Quality Street advert and its media language conventions. Discover the elements that make this advert a classic and learn more about the techniques used in advertising.
- Explore the historical context of the advert.
- Understand the use of language and imagery.
- Assess your comprehension of advertising strategies.
What year was the Quality Street advert released?
1956
1946
1966
What convention helps the audience know the advert is old?
The image is illustrated
Product placement
The logo
Why were adverts typically illustrated in the past?
It was cheaper
You couldn't take photos
Limited technology like Photoshop
Why does the advert include so much product information about the product including the flavours and ingredients?
They needed to take up space on the advert
It looks better so will attract peoples attention
It helps to sell the product because the ingredients were considered luxury items
What does the term denotation mean?
Literally describing what you can see
The associated meaning of something
What does the term connotation mean?
Literally describing what you can see
The associated meaning of something
The image denotes a gold frame. What does this use of the colour gold connote?
Its a nice colour that stands out
Its a bright colour that will appeal to the audience
Wealth and luxury
The image denotes a Serif font which connotes what?
Simple
Class and elegance
Boring
What does the use of language and words like "delicious dilemma" used in the advert tell us about the audience?
They are middle class and well educated
Its for everyone
Nothing, people probably don't read the words
The male character is central to the image. What does the position of him connote?
He is important.
He is the most important.
He is more important than the women.
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