JMC 1500- Exam 4 Review
JMC 1500: Exam 4 Review Quiz
Test your knowledge on social media, public relations, gaming culture, and more with the JMC 1500 Exam 4 Review Quiz. Challenge yourself with 28 multiple-choice questions covering diverse topics ranging from crisis communication to technology impact on society.
Prepare for your exam and enhance your understanding of key concepts in:
- Social Media
- Public Relations
- Gaming Culture
- Technology
- Crisis Communication
Dr. Weare said ____ was THE key social networking site for the success of the Arab Spring.
Facebook
Snapchat
Wikipedia
Al Jazeera
Dr. Weare defined ____ as a person who hates technology?
Luddite
Laggard
Slow adopter
Laborer
What is a luddite?
A person who hates technology
A person who loves technology
A person who is obsessed with social media
A bad journalistic souce
YouTube is an example of which of the six types of social media?
Content communities
Virtual game
Social networking sites
Blogs and microblogs
Dunkin' Donuts rebranded to what?
Dunkin'
DD
Dddddonuts
Dunk-a-Dunk
What Parks & Rec character did Dr. Weare use as an example of a luddite?
Ron Swanson
Leslie Knope
Jean Ralphio
Ann Perkins
What does IRB stand for?
Institutional Review Board
Internet Regional Broadband
International Resume Builder
Internal Registration Bureau
Fan-base style of reporting is _____ to critique gaming culture?
Less likely
More likely
Requried
Not allowed
Traditional game journalism...
Focuses on the features and descriptions of the game
Focuses on the culture behind the game
Focuses on cheat codes
Focuses on pre-internet consoles
What percent of US households own a device used to play video games?
65 percent
90 percent
30 percent
15 percent
What brand did Kylie use as an example of good crisis communication?
Tylenol
Nyquil
Ibuprofen
Mucinex
Which of these is NOT a spokesperson method for crisis communication?
Employee at fault as spokesperson
CEO as spokesperson
PR person as spokesperson
CEO & PR person as spokesperson
What device is most malware made for?
Android
IPhone
Blackberry
LG Chocolate
What scandal caused a turning point in hip hop?
The murders of Tupac & Biggie
The release of F*** Tha Police by NWA
The first female hip hop star
The invention of the music video
What video store similar to Blockbuster is still open?
Family Video
Movie Stop
Hollywood Video
Media Play
A ______ is a print document written in the style of a news report.
Press release
Obituary
Astro-turf
Video news release
Facebook is a _________.
Blog
Wiki
Social networking site
Web browser
How does Google make money from email?
Through ads based on key words in emails
Fees charged to users
Government subsidies
Reimbursements from computer manufacturers
In the 1800s, America's largest railroads used press agents to _______.
Drum up passenger business
Sell shares of stock
Obtain federal funds
Obtain the right to ship coal
On what part of society does public relations have the most significant impact?
Entertainment
Business
Politics
Religion
PR firms often raid news staff for talent because _________.
Reporters are more ethical than PR practitioners.
Reporters work cheap
Most press releases are written in the style of news reports
Many reporters started out working in PR firms
Facebook selling your email address, birthday, or city to an outside entity is an example of?
Targeted advertising
Data mining
Public relations
Digitization
Maria Mickels' thesis studied YouTube comments about mental health on what popular channel?
GameGrumps
Daz Games
IHasCupquake
Markiplier
_______ has the potential to be democratic but can be easily co-opted by institutions.
User-generated content
Public relations
The internet
Gaming
Weightwatchers rebranded because consumers are more interested in _____ than weight watching?
Wellness
Oprah Winfrey
Diets
Convergence
The internet moved into the mass medium phase of development with the invention of what?
Web browsers
Search engines
Email
Computer bulletin boards
What costs are involved when creating a new digital game?
Design
Advertising
Acquiring intellectual property rights
All options are correct
What is the main difference between Linux software (noncommercial) and Microsoft software?
Microsoft is less reliable
Linux is less reliable
Linux is open-source software
Microsoft is open-source software
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