BMO Social Selling Survey | BMO Nesbitt Burns

Are you currently using social media (Hearsay, LinkedIn, Twitter) for your business?

Yes

How frequently do you use social media in your business practices?

Every day

Every week

Once a month

Once every few months

What is your primary goal in using social media?

Stay connected with clients

Prospect new clients

Build personal brand awareness

Other

From 1 – 5, please rate how social media has impacted your business.

	1 = lowest impact, 5 = highest impact
Increased your profile within your target market	1 2 3 4 5
Gained new leads via referrals from existing clients on social media	1 2 3 4 5
Identified net new leads through prospecting on social media	1 2 3 4 5
Deepened relationships with existing clients	1 2 3 4 5

In the last year, how much net new assets has your social media program attracted?


Quality of articles	1 2 3 4 5
Breadth of topics	1 2 3 4 5
Relevance of topics to my clients	1 2 3 4 5
Overall	1 2 3 4 5

Please provide any additional insights on Hearsay Social or your social media practices.

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