BMO Social Selling Survey | BMO Harris Business Banking

OPTIONAL: What year did you join BMO Harris Bank?
OPTIONAL: Please enter your job title.
OPTIONAL: How long have you been using social media for business?
Less than a year10 years +
How much time do you spend using social media for business on a given week?
More than an hour a week
30 minutes to an hour a week
Less than 30 minutes a week
I don't use it at all
Has your use of social media had a positive impact on your ability to reach your business goals?
Yes
No
If answered no, please explain:
From a scale of 1-10, how has social media contributed to your business?
1 = lowest impact, 10 = highest impact
Contributed to increased awareness of your services within your target market
1
2
3
4
5
6
7
8
9
10
Gained new leads via referrals from existing clients on social media
1
2
3
4
5
6
7
8
9
10
Was able to identify a new lead through prospecting on social media
1
2
3
4
5
6
7
8
9
10
Helped deepen relationships with existing clients
1
2
3
4
5
6
7
8
9
10
Was able to upsell or expand business with a current client
1
2
3
4
5
6
7
8
9
10
Gained a better understanding of client needs
1
2
3
4
5
6
7
8
9
10
If social media has contributed to your sales this year, how many leads did you generate where social media was a touchpoint?
0
1-5
6-10
11-20
21+
For 2017, please provide a range of your total sales value influenced (in part or in whole) by social media.
$0
$1-$50,000
$50,000-$75,000
$75,000-$100,000
$100,000-$250,000
$250,000-$500,000
$500,000-$1,000,000
$1,000,000-$3,000,000
$3,000,000-$5,000,000
$5,000,000+
Do you use social media for business outside of the social selling program?
No
Yes
If yes, please specify:
BMO On-the-Go
Native social media platforms not connected to Hearsay Social
Other
Please Specify:
OPTIONAL: Please enter any additional comments about your experience with social selling at BMO in the box below. Your responses will be kept anonymous and will used to help enhance the program.
OPTIONAL: If you're open to further discussing your social selling experience, please provide your BMO email address below.
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