The Impact of Online Reviews on Travelers' Accommodation Choice

1.What is your primary purpose for using the internet when booking an accommodation?
Read online reviews about the accommodation
Check out the accommodation’s website and see the photos of the place
Gather information about the accommodation
2. When booking an accommodation online, which one of these sites do you use the most?
Booking.com
TripAdvisor.com
Expedia.com
Hotels.com
The accommodation’s site
Trivago.com
Other
Please Specify :
3. How often do you read the online reviews when booking an accommodation?
Always
Sometimes
Hardly ever
Never
5. How many online reviews do you usually read before making a decision?
1-3
4-6
7-9
10-12
12+
6. Which one of these sites do you usually use for reading online reviews before booking an accommodation (you can choose more than one)?
Facebook
The accommodation’s site
Booking.com
TripAdvisor.com
Expedia.com
Hotels.com
Trivago.com
7. How much online reviews are important in your decision making process?
Very important
Average
Not so much
Not at all important
8. What is your level of trust in online reviews?
Very low
Low
High
Very high
9.What is your level of trust in information on the accommodations’ sites?
Very low
Low
High
Very high
10.Do you think online reviews are always reliable? If yes, why? If no, why not?
11.Have you ever changed your decision based on online reviews before booking an accommodation?
Yes
No
12.Have you ever booked a place based on a good review but had a bad experience?
Yes
No
13.Have you ever written an online review?
Yes
No
14.Which one drives you more to write a review online?
A bad experience
A good experience
15.Why do you read online reviews before booking an accommodation?
I don’t trust the information on the accommodations’ websites
I want to know about the previous guests’ experiences
Just out of curiosity
Reviews help me decide better and sooner
16.How important is the star rating of the accommodation to you?
Very important
Average
Not so much
Not at all important
17.How important is the online reviews of an accommodation to you?
Very important
Average
Not so much
Not at all important
18.When reading the online reviews, how important are these points to you? A)Comments about the cleanliness of the room:
Very important
Important
Not so much
Not applicable
19.When reading the online reviews, how important are these points to you?
B) Comments about the staff behaviors:
Very important
Important
Not so much
Not applicable
20.When reading the online reviews, how important are these points to you?
C) Comments about the accommodation's facilities:
Very important
Important
Not so much
Not applicable
21.When reading the online reviews, how important are these points to you?
E) Comments about the amenities like air-conditioning, parking, Wi-Fi:
Very important
Important
Not so much
Not applicable
22.When reading the online reviews, how important are these points to you?
F) Comments about the additional costs like early check-in fees, Mini-bar and snack fees:
Very important
Important
Not so much
Not applicable
23.What is your gender?
Male
Female
Transgender
Other
Refuse to say
24.What is your age range?
18-24
25-34
35-44
45-54
55-64
65-74
75+
25.What is your nationality?
Canadian
Other
Please Specify :
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