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User research 3

When is interviews the best option for gathering data?
When there is a need for personalized answers
When you want a lot of quantitative answers
When you want to observe a behavior
When you want to find out POBA
All the answers are important
A interview can have 4 different structures. Which is it?
Structured
Un-struchtured
Semi-struchtured
Closed answers (yes/no)
POBA
What is important to think about when you're about to conduct an interview?
How the respondent is comfortable speaking for a group of people
The respondents can pay fort the traveltime
The respondents understand the products goal
The respondents understand the language
All the answers are important
What is correct for conduction observations in a Lab?
Researcher gives the respondents tasks
The respondent is in "natrual habitat"
The researcher log the respondents actions
The researcher measure: error, time e.g.
Very controlled set-up
Context and understanding of real issues
Usability <3 X = True, Which ones?
Functionality
Design
Copy
Efficiency
Desireable to users
When talking about bebeficence and non-bebeficiende it's important to remember a few things, which?
Present work beneficial to others
Do not hurt anyone in the process
Respect and protect the rights of participants
Be aware of influence
Allt these are important
What is non-therapeutic research?
Intent of benefit for participants
Intent to derive knowledge (and not be benefitial for participants)
What is therapeutic research?
Intent of benefit for participants
Intent to derive knowledge (and not be benefitial for participants)
What is the "Nuremberg Code"?
The right to not be discriminated
The right to be anonymous in all research
The right to be informed and choose to participate
What are important when you want to infuse integrity and justice for the respondents?
Promote Honesty, transparency and equality
Beware of your own bias, level of competence and limits of expertise
Both are important
What are important factors when you want to have a professional scientific environment for the respondent:
Feel trustwothy(fidelity) and responsible
A clean minimalistic design
Ethical manner/considerations
Mistakes are easily made when:
More focus on design than functionality
Pre-mature releases
Not adapted to users
Unstructured design
All answers are correct
Frustrations for users:
Cannot understand how to use it
Unnessecary funtions/Functions rarely used
Many hidden functions
Operation outcome unclear
All answers are correct
What types of Questions can you use when construction surveys?
Characteristic (Age, gender, occupation)
Behavioral ("how long have you used X?")
Attidudinal (Desire, belifs, opinions)
All answers are correct
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