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How strong is your donor retention game?

How often do you reach out to your donors outside of fundraising asks?
We chat so often they probably have me on speed dial.
Just enough to keep them from forgetting I exist.
Reach out? Oh... That was my job?
Do you segment your donor list or is it one big free-for-all?
I’ve got more segments than Netflix has categories.
Some lists, some randomness... it’s a beautiful mess.
Does sorting by email address count?
How do you say thank you after a donor gives?
With heartfelt notes, gift baskets, and interpretive dance—okay, maybe not the last one.
Usually an email. Sometimes a card. When I remember.
They know I’m grateful, right?
How do you measure donor retention?
Oh, I’ve got metrics for days, baby! We track rentention rates regularly and use them to guide strategy.
I track it... loosely. Kind of like tracking my water intake.
Does 'guessing' count as a strategy?
How personalized is your donor outreach?
I could win a Pulitzer with my emails—personal and on point.
A bit of name-dropping here, a bit of copy-paste there.
Hello, [INSERT DONOR NAME]...
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