Reading Check #9 (Chapters 6 & 14)

Which of the following retrieves information stored on different Web sites?
Search engine
Web spiders
Algorithm finders
Web crawlers
Which of the following is a small file placed on your computer when you visit a Web site?
Data mine
Cookie
Web spider
Click stream
What is a web spider also known as?
Search engine
Dataport browser
Web crawler
No answer
Creating a description of someone based on collected data is known aswhat?
Data mining
Profiling
Behavioral targeting
Coding
The desire by websites and advocates to make sure that ISPs do not charge sites for transmission is known as what controversy?
Content gap
Net neutrality
Prior restraint
Digital divide
ENIAC was used to figure out the trajectory of military missiles.
True
False
The first people to use personal computers were hobbyists who built their PCs from kits.
True
False
People generally agree that receiving spam is a very positive experience.
True
False
The personalization of content requires the writing of a different story for each person to whom it is sent.
True
False
Generally, marketers prefer using the opt-in approach, because it generates good will among users.
True
False
Which of the following is not recognized as one of the three popular subtypes of action games?
Platform games
Competitive fighting games
Driving games
Shooting games
Table 14.1 lists the ESRB ratings of top-rated video games. Which of the following ratings is the most common among the games on that list?
Teen
Mature
Everyone 10+
Everyone
The Federal Trade Commission (FTC) suggests four "fair information practice principles" (FIPPs) concerning privacy with websites. Which of the following is not one of those four broad areas?
Security
Choice (or consent)
Access
Truth
According to the timeline of the Video Games Industry, which of these was the first video game created?
Auto Race
Pong
Spacewar!
Galaxy Game
Dynamic in-game advertising
Is a form of embedded advertising
Nvolves changing the ads depending on a player's game setting level
Is a highly sophisticated process of targeting players
All of these
Video game publishers are ones who coordinate the production of video games.
True
False
Some of the concerns about video game content include the images of women and the extremes in violence.
True
False
Video game hardware refers to the devices on which the video games areplayed.
True
False
Critics claimed that the E rating and the accompanying descriptors were problematic because they didn’t inform parents regarding the true level of violence and sex in the game.
True
False
The two most prominent ways in which advertisers use video games are by creating custom games and by embedding ads in games.
True
False
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