Google Analytics 4

What does GA4 stand for?

Google Analytics for the 4th generation

Google Analytics version 4

Google Analytics for the future

What is the main difference between GA4 and Universal Analytics?

GA4 offers real-time data tracking

GA4 allows cross-device and cross-platform tracking

GA4 has a simpler user interface

What is a measurement ID in GA4?

A unique identifier for a property in GA4

A code snippet to be added to a website or app for tracking

A group of related events or parameters in a report

What is an event in GA4?

A pageview on a website

A user action, such as a click or scroll, that is tracked in GA4

An interaction with an ad on a website or app

What is a parameter in GA4?

A variable that defines the type of event being tracked

A property of a user, such as their age or gender

A metric that measures the performance of an event

What is a session in GA4?

A period of time in which a user is actively engaged with a website or app

A group of related events that occur within a specific time frame

A user's visit to a specific page on a website or app

What is a user property in GA4?

A demographic or interest attribute of a user, such as their age or gender

A behavior or action of a user, such as their session duration or number of pageviews

A group of related users, such as those who completed a specific action or visited a specific page

What is a funnel in GA4?

A series of steps that users take to complete a specific goal

A report that shows the conversion rate of a specific page or event

A group of related events or parameters in a report

What is a cohort in GA4?

A group of users who completed a specific action, such as making a purchase

A group of users who share a specific attribute, such as their acquisition channel

A report that shows the retention rate of a specific user group over time

What is a custom dimension in GA4?

A metric that measures the performance of an event

A property of a user, such as their age or gender

A custom attribute that can be added to an event or user for more specific tracking

How does Google Analytics measure and report distinct user interactions when a Google Analytics 4 property exists on a mobile app and website?

As hits

As sessions

As events

Where can you find the “Conversion paths” report in your Google Analytics 4 property?

Reports

Advertising

Explore

One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?

Google Ads

Google signals

User-ID

Where in your Google Analytics 4 property can you manage product links such as this one with Google Ads?

Explore

Advertising

Admin

Which of these configurations show a Google Analytics account’s hierarchical structure?

Data stream > Account > Property

Account > Property > Data stream

Property > Data stream > Account

Which of these dimensions would you look at to determine whether your website traffic was coming from “organic search,” “referral,” or other areas?

Google Ads campaign

Event name

Default channel grouping

How can Google Ads use audiences from Google Analytics when the two are linked?

Audiences in Google Ads can be used to target ad campaigns

Audiences in Google Ads can be used to adjust geotargeting of ad campaigns

Audiences in Google Ads can be used to see industry benchmarking data

Which Analytics feature lets you associate your own identifiers with your individual customers so you can connect their behavior across different interactions on various devices and platforms?

Device-ID

User-ID

Audiences

What data does the Realtime report show?

Events that took place within the last 60 minutes

Events that took place within the last 30 minutes

Events that took place within the last 120 minutes

Which of these sections of Google Analytics Reports provides insights into where users are coming from before visiting your website?

Acquisition

Monetization

Demographics

Google Analytics 4

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