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Red Bull Insights Master: Week 14

Select the 4 building blocks of IRI data:
Geography
Time Periods
Product
Measure
Pricing
Variant
$ sales
Which of the following is NOT accounted for in MULO?
Grocery
Drug
Mass
Walmart
BJs
Sam's Club
Dollar Tree
Dollar General
Select all statements that are true:
All RMAs are census accounts
Causal data is a mix of auditing and census data
There are 64 InfoScan markets
A CRMA is a retailer-defined trading geography
All CRMAs are census accounts
Select all examples below of NON-ADDITIVE measures:
$ sales
Average retail price
ACV weighted distribution
% sold on display
Base sales
$ share
What are the 2 measures you need to calculate ACV weighted distribution?
ACV of the stores selling
Total Market ACV
Number of stores selling
Units per store
SPPD
BONUS: Did Sam P. Get perfect on this test?
Yes
No
She didn't take it
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