Marketing Terms
Test Your Marketing Knowledge
Are you ready to challenge your understanding of essential marketing terms? This quiz covers key concepts that every marketer should know, from customer acquisition to conversion rates.
Take this opportunity to enhance your knowledge and see how well you understand the world of marketing!
What is conversion rate
The percentage of customers, or potential customers, that take a specific action.
The percentage of customers, or potential customers, that visit the website
The amount of sales a website makes in a given time period.
The amount of revenue a customer generates for your business.
What is the grouping customers based upon their needs, interests, and budget as well as their potential value to your business called?
Impression
Customer segmentation
Bounce rate
Customer acquisition
Customer acquisition
Refers to marketing activités involved in obtaining a customer
Refers to sales activités involved in obtaining a customer
Customer acquisition refers to all of the sales and marketing activities involved in obtaining a customer.
Refers to all online activities involved in obtaining a customer
A/B Tests measure what? (Choose all that apply)
Effectiveness of two different contents
Effectiveness of the same contact page with different layout and information
Effectiveness of the same ads with different audiences
Effectiveness of the same ads with small differences
What is the formula for Customer acquisition cost (CAC)
Marketing expenses x total number of customers = CAC
sales + marketing expenses - total number of customers = CAC
sales and marketing expenses ÷ total number of impressions = CAC
Sales and marketing expenses ÷ total number of customers = CAC
True Or False? A “bounce” is a visit to your site that involves the user visiting any other pages or taking any other actions.
True
False
Customer lifetime value (CLV) - Customer lifetime value (CLV) tells you the amount of revenue a customer generates for your business.
True
False
What is Cost per click (CPC)?
cost of each click in a paid search campaign
cost of each click in a paid and unpaid search campaign
cost of each click and impression in a paid search campaign
cost of each click in a paid SEO campaign
What is SEO?
SEO is the process of increasing the amount and quality of traffic to your website from unpaid and paid web search results.
SEO is the process of increasing the amount of returning users and quality of traffic to your website from unpaid web search results.
SEO is the process of increasing the amount of impressions to your website from unpaid web search results.
SEO is the process of increasing the amount and quality of traffic to your website from unpaid web search results.
What is Clickthrough rate (CTR)
The percentage of impression added to number of clicks
The percentage of clicks a campaign receives relative to the number of impressions.
The percentage of clicks per new user
The percentage of clicks per website visit divided by impressions
The lower your SERP rank for a given term, the more likely a user is to click on your result.
True
False
Impressions are...
an instance of a piece of online content being shown
How many clicks a piece of online content got
The amount of times an ad conversion was completed
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