Marketing Terms

A vibrant and engaging illustration of marketing concepts, featuring elements like charts, customer icons, and digital advertising imagery.

Test Your Marketing Knowledge

Are you ready to challenge your understanding of essential marketing terms? This quiz covers key concepts that every marketer should know, from customer acquisition to conversion rates.

Take this opportunity to enhance your knowledge and see how well you understand the world of marketing!

12 Questions3 MinutesCreated by LearningLion92

What is conversion rate

The percentage of customers, or potential customers, that take a specific action.

The percentage of customers, or potential customers, that visit the website

The amount of sales a website makes in a given time period.

The amount of revenue a customer generates for your business.

What is the grouping customers based upon their needs, interests, and budget as well as their potential value to your business called?

Impression

Customer segmentation

Bounce rate

Customer acquisition

Refers to marketing activités involved in obtaining a customer

Refers to sales activités involved in obtaining a customer

Customer acquisition refers to all of the sales and marketing activities involved in obtaining a customer.

Refers to all online activities involved in obtaining a customer

A/B Tests measure what? (Choose all that apply)

Effectiveness of two different contents

Effectiveness of the same contact page with different layout and information

Effectiveness of the same ads with different audiences

Effectiveness of the same ads with small differences

What is the formula for Customer acquisition cost (CAC)

Marketing expenses x total number of customers = CAC

sales + marketing expenses - total number of customers = CAC

sales and marketing expenses ÷ total number of impressions = CAC

Sales and marketing expenses ÷ total number of customers = CAC

True Or False? A “bounce” is a visit to your site that involves the user visiting any other pages or taking any other actions.

True

False

Customer lifetime value (CLV) - Customer lifetime value (CLV) tells you the amount of revenue a customer generates for your business.

True

False

What is Cost per click (CPC)?

cost of each click in a paid search campaign

cost of each click in a paid and unpaid search campaign

cost of each click and impression in a paid search campaign

cost of each click in a paid SEO campaign

What is SEO?

SEO is the process of increasing the amount and quality of traffic to your website from unpaid and paid web search results.

SEO is the process of increasing the amount of returning users and quality of traffic to your website from unpaid web search results.

SEO is the process of increasing the amount of impressions to your website from unpaid web search results.

SEO is the process of increasing the amount and quality of traffic to your website from unpaid web search results.

What is Clickthrough rate (CTR)

The percentage of impression added to number of clicks

The percentage of clicks a campaign receives relative to the number of impressions.

The percentage of clicks per new user

The percentage of clicks per website visit divided by impressions

The lower your SERP rank for a given term, the more likely a user is to click on your result.

True

False

Impressions are...

an instance of a piece of online content being shown

How many clicks a piece of online content got

The amount of times an ad conversion was completed

Marketing Terms

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