Consumer Disidentification

Factors causing disidentification (EXCEPT)
Economic Factors
Political Views
Religion
Demographics
What is an example of a product that consumers disidentify?
Vegemite
DOS EQUIS
Budweiser
Corona
A strong brand of personality and identity is seen as a means by which a firm can enhance perceptions of a brands performance or even dominate a market.
Optimistic side of research
Realistic side of research
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