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A group of customers who share common wants and needs
Market
Marketing
Target Marketing
Process of creating, promoting, and presenting a product
Target marketing
Marketing
Market
Find and analyze potential customers in their market.
Marketing
Market
Target marketing
Businesses focuses on customer loyalty.
Relationship marketing
Target marketing
Marketing
Product, place, price, and promotion
Target marketing
Relationship marketing
Marketing Mix
The __________helps build the company.
Place
Price
Promotion
Product
Where to sell a product to reach their target market?
Price
Place
Product
Promotion
A pathway to direct products to consumers.
Channel of Distribution
Dynasty of Distribution
Fantasy of Distribution
Legacy of Distribution
When goods or services are sold from the producer directly to the consumer.
Indirect Distribution
Direct Distribution
When goods or services are sold through one or more intermediaries.
Direct Distribution
Indirect Distribution
Many people will feel picky about ________ of things these days
Promotion
Place
Price
Product
The amount of money a company has to make on a product to pay for its costs.
Target Marketing
Break-Even Point
Channel of Distribution
Relationship Marketing
____________consists of making customers aware of a product.
Price
Promotion
Place
Product
To gather and study information about consumers to determine what kinds of goods and services to produce.
Marketing Mix
Target Marketing
Relationship Marketing
Market Research
A company’s ability to create a new product or a slight variation of an already successful one is important to increasing sales.
Product Development
Skill Development
Tool Development
Company Development
A single manufacturer in a geographic area.
Channel of Distribution
Distributors
Finance
Location of Distribution
Receives large shipments of products from many different producers.
Wholesaler
Retailer
Sells goods directly to the customer.
Retailer
Wholesaler
Name the 4 Marketing P's in order
Product,Place,Price,and Promotion
Place,Price,Promotion,and Product
Promotion,Product,Place,Price
Price,Promotion,Product,and Place
True or False: Retailers sells goods directly to the customer.
True
False
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