Managing new product development projects
New Product Development Quiz
Test your knowledge on new product development projects and discover how well you understand the essential stages involved in bringing a new product to market.
Topics covered include:
- Idea Generation
- Concept Development
- Market Research
- Product Planning
- Mass Production
_____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts.
A. Idea generation
B. Test marketing
C. Concept testing
D. New product development
New-product development starts with _____.
A. Idea screening
B. Idea generation
C. Concept development and testing
D. Marketing strategy development
Major sources of new product ideas include _____.
A. Internal sources, using company R&D
B. Creative approaches, using both "method and madness" approaches
C. Watching and listening to customers
D. All of the above
The first idea reducing stage is _____, which helps spot good ideas and drop poor ones immediately.
A. Idea generation
B. Idea screening
C. Concept development and testing
D. Marketing strategy development
_____ calls for testing new-product concepts with groups of target consumers.
A. Concept development
B. Concept testing
C. Idea generation
D. Idea screening
_____ begins when the company finds and develops a new-product idea. During product development, sales are zero and the company's investment costs increase.
a. Introduction
b. Growth
C. Maturity
D. Product development
Which one is not a stage of Concept Design?
A. Analyzing the need
B. Idea screening
C. Market research
D. Setting brand image
Which one is not a stage of Product Planning?
A. Specifications
B. Industrial Design
C. Sourcing strategy
D. Idea screening
Which of the following steps are included in mass production?
A. Ramp up
B. Production testing
C. Volume production
D. All of them
Which of the following is not a stage in NPD?
A. Product planning
B. Design review
C. Retailing
D. Pilot production
Which of the following are added to sustain support?
A. Component replacement
B. Technical support
C. Warranty support
D. All of them
How was Nivea able to launch a product that was highly liked by consumers?
A. R&D
B. Imitation
C. Extensive research on target customers
D. None of the above
What method was used to eliminate biases of consumer views while testing prototypes on actual customers by Nivea?
A. Selective
B. Monadic
C. Visuals
D. Other brand products were used
What is the most important thing to consider while developing a new product?
A. Market trend
B. Customer needs
C. Cost of production
D. R & D
When BMW made a competitive entrance in the U.S. In the early 1980s, it was positioned as the brand as that offered ________.
A. Luxury
B. Performance
C. Both a and b
D. None of the above
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