Owen - Marketing Vocab Quiz
Test Your Marketing Knowledge
Welcome to the Marketing Vocab Quiz! This engaging quiz is designed to challenge your understanding of key marketing concepts and terms. Whether you’re a novice or a seasoned professional, there's always more to learn in the dynamic field of marketing.
Take the quiz to:
- Enhance your marketing vocabulary
- Test your knowledge against your peers
- Learn about essential marketing methodologies
Marketing Research
The process and methods used to gather information, analyze its and report finding related to marketing goods and services
A collection of related information about a specific topic
A process of designing, creating, and managing customer lists
Marketing Information
A process of designing, creating, and managing customer lists
A collection of related information about a specific topic
A set of procedures and methods that regulary generates, stores, analyzes, and distributes information for making marketing and other business decisions
Database Marketing
A collection of related information about a specific topic
A process of designing, creating, and managing customer lists
The process and methods used to gather information
Database
A collection of related information about a specific topic
A process of designing, creating, and managing customer lists
The process and methods used to gather information
Quanititative research
Gathering research from large samples of people
The process and methods used to gather information
A process of designing, creating, and managing customer lists
Qualitative Research
A set of procedures and methods that regular
Focusing on answering questions that start with "Why" or "how." The groups that it focuses on are usually small groups. (fewer than 100 people)
The process and methods used to gather information
Attitude Research
Obtain information on how people feel about certain products, services, companies, or ideas
Gathering research from large samples of people
Focusing on answering questions that start with "Why" or "how." The groups that it focuses on are usually small groups. (fewer than 100 people)
Market Intelligence
Concerned with the size and location of a market, the competition, and segmentation withing the market for a particular product
A process of designing, creating, and managing customer lists
A collection of related information about a specific topic
Media Research
A collection of related information about a specific topic
The process and methods used to gather information
Issues of media effectiveness, selection, frequency, and ratings
Product Research
Focusing on answering questions that start with "Why" or "how." The groups that it focuses on are usually small groups. (fewer than 100 people)
Evaluating product design, package design, product usage, and consumer acceptance of new and existing products
A process of designing, creating, and managing customer lists
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