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Ad Tech Quiz

What is the definition of "ad impression"?
The aggregate number of opportunities near publisher content to display advertisement to visitors.
A measurement of responses from an ad delivery system to an ad request from the user's browser.
What is the definition of "ad inventory"?
The aggregate number of opportunities near publisher content to display advertisement to visitors.
An event counted each time an ad request returns at least one ad to the site, meaning the ad was displayed in the player.
How do you calculate the fill rate?
Fill rate = used inventory / total inventory
Fill rate = booked inventory / total inventory
Fill rate = delivered impressions / total inventory
Fill rate = booked impressions / delivered impressions
Please select the three main features that every ad-server should have.
Tracking Capabilities
Monitoring
Transcoding
Reporting
Targeting
Forecasting
Please select three IAB specifications for video ad-serving.
Richmedia
VAST
VMAP
Pop Up
VPAID
DAAST
What’s the difference between linear- and non-linear ads?
Non-linear ads only appear after the video content.
Non-linear ads appear before, after, or during a break in the video content.
Linear ads only appear before the video content.
Linear ads appear before, after, or during a break in the video content.
Non-linear ads appear along with the video content.
Name at least one ad format per type; linear- and non-linear.
Please select the three most common banner-sizes.
Superbanner 728x90
Wide Skyscraper 200x600
Skyscraper 120x600
Fullsize Banner 460x50
Medium Rectangle 300x250
Overlay 400x400
What could be reasons for a low fill rate?
A low sell-through rate
Frequency Capping
A broken player integration
Inactive or broken 3rd-party ad
No passbacks
Timeouts
AdBlocker
What is the difference between a primary- and secondary adserver?
The primary ad server is operated by the publisher/broadcaster, whereas the secondary ad server is usually operated by an agency or marketer.
The primary ad server receives the first ad request.
A secondary ad server is not mandatory.
What are the three main differences between banner- and video advertising?
Impression Counting
Event Tracking
Different CTRs
Where the ad serves
Framerate
Viewability
What does VAST stand for?
Video Ad Standard Template
Video Ad-Serving Template
Video Ad Suite
Video Ad Super Template
What does VPAID stand for?
Video Player And Interface Definition
Video Player & Ad Interface Device
Video Player-Ad Interface Definition
Video Player-Ad Interactive Definition
What are the most current version of VAST and VPAID?
VAST 5.0
VPAID 1.5
VAST 4.0
VPAID 2.0
VPAID 3.0
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