Lesson 6 Quiz

Market research on your product tells you:

If there is a market for your product

Possible pitfalls in your product design

What your customer wants in a product

All of the above

Test marketing is accomplished by:

Selecting a small geographical market for your product and putting together a marketing campaign for that geographical market

Rolling out your first product, but only in limited quantity for testing purposes

Testing the viability of your product on a research group before trying to sell it

It is best to do marketing tests yourself and not use independent third party companies

True

False

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