Born between 1995-2010, Gen Z make up 32% of the global population and India’s Gen Z population is approximately 472 million. Their emerging buying power is expected to grow even more as they continue to join the workforce. Take this quiz to test your knowledge about these digital first consumers.

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Why are brands like Zara launching new sustainable product lines designed for Gen Z?

Gen Z consumers are environmentally conscious and have a greater intent towards sustainable behavior

They are willing to pay more for sustainable products

They are willing to switch consumption to more sustainable products

All of the above

Pidilite came up with a campaign on called #MyFevicolAd. Here, their fans and consumers had to make a full-fledged ad for Fevicol that was quirky and funny. Following could be the most probable reasons behind this campaign. Select the correct option(s).

74% of Gen Z consumers consumption pattern is influenced by social media

To target the Gen Z consumers through user generated content(ugc) which is trusted more than traditional advertising

This campaign could lead to creation of content in a cost-effective way and increase consumer confidence

To repurpose user-generated content as testimonials

E-commerce payment preferences are shifting away from cash and credit cards toward digital wallets and Buy Now Pay Later (BNPL). BNPL use among Gen Z went up 232 per cent in 2021. What could be the reason behind this sudden rise?

Faster checkout during online shopping

Lack of alternative credit source like credit cards

Easy refund as transaction simply gets cancelled

No interest on late payment

The statements below present some facts about Gen Z and Consumer Experience. Which of the following statements is false?

The Gen Z buyer is willing to pay a price premium for a convenient, seamless, and reliable customer experience

70% of Gen Z say they’ve switched brands because the customer experience did not live up to the brand promise as advertised (such as “fast delivery” or “great customer service”)

Nearly half on Gen Z are ready to share their data with organizations if they can deliver personalized experience

Gen Z are less likely to participate in a loyalty program

Online reviews became paramount with the boom of e commerce. Gen Z are the primary online shoppers. Which fact about online reviews is not correct?

Shopping Ads with a seller rating tend to have a 20% higher click through rate (CTR) than those without

If a product has just 5 reviews, its chances of being purchased increase by 3 times

85% of consumers think that any online review over three months old is no longer relevant

Only 10% of consumers read how a business responds to reviews