MARKET INTEGRATION

A colorful infographic depicting various types of market integration like vertical, horizontal, and conglomerate integration, with symbols representing supply chains, businesses, and collaboration.

Market Integration Quiz

Test your knowledge on market integration concepts with this engaging quiz! From vertical and horizontal integration to understanding different market functions, this quiz covers essential aspects of marketing integration.

Challenge yourself with:

  • 10 carefully crafted questions
  • Multiple choice answers
  • Instant feedback on your knowledge
10 Questions2 MinutesCreated by AnalyzingData101
The connection of a company in a slaughterhouse, refrigerated railroad cars, cooled warehouses, meat packing plants and delivery wagons is an example of a type of marketing integration.
Horizontal Integration
Vertical Integration
Conglomeration
Marketing Integration
The U.S. Oil company is connected with other oil companies is an example of a type of a market integration.
Horizontal Integration
Vertical Integration
Conglomeration
Market Integration
It is a process which refers to the expansion of firms by consolidating additional marketing functions and activities under a single management.
Horizontal Integration
Vertical Integration
Conglomeration
Market Integration
SM shopping mall is an example of a type of market integration were in many companies join ventures with them to sell their products.
Horizontal Integration
Vertical Integration
Conglomeration
Market Integration
This type of vertical integration that assumes another function of marketing which is closer to the consumption function.
Parallel vertical integration
Crisscross vertical integration
Backward vertical integration
Forward vertical integration
It is a combination of the backward and the forward vertical integration.
Combined integration
Equilibrium Integration
Mixed Integration
Balance Integration
This involves ownership or a combination of sources of supply. Example: when a processing firm assumes the function of assembling/purchasing the produce from the villages.
Parallel vertical integration
Crisscross vertical integration
Backward vertical integration
Forward vertical integration
These are the two-way analysis of prices in spatially separated markets may be used to assess the degree of integration.
Price correlations
Spatial price differential and Transportation costs
Neither A nor B
Both A and B
These are the oil producing giants in the Philippines. Though they came from different companies, still, they are in - lined with the same business: OIL. What kind of market integration is being shown here?
Horizontal integration
Vertical integration
Conglomerate
None of the above
Glorietta is an example of a mall having many companies affiliated with it. This mall can provide lots of products with different brands.
Coagulate
Colgate
Congregate
None of the above
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