Digital Media - Test
Digital Media Advertising Quiz
Test your knowledge of digital media advertising with our comprehensive quiz! Whether you're a novice or an expert in the field, this quiz will challenge you with various questions related to YouTube ads, click-through rates, and more.
Topics covered include:
- YouTube advertising formats
- Averaging costs and metrics
- Advertising strategies and practices
An advertiser is planning to advertise on YouTube with two ad copies that are 06 sec and 15 sec, so which campaign on YouTube he can do with these ad copies?
Bumper ads
Skippable/Instream ads
Non-skippable ads
All of them
Masthead ad
What is CTR (click through rate)?
Impressions ÷ clicks = CTR
CPM ÷ clicks = CTR
Clicks ÷ impressions = CTR
CPC ÷ impressions = CTR
All of them
An advertiser wants to gain 134,890 views on YouTube ads, what will be the total media cost?
$1,289.3
$1,348.9
$998.7
$1347.5
An advertiser wants to gain 2.2M Impressions on YouTube bumper ads, what will be the total media cost with the average CPM rate is $3.25?
$8,220
$7,520
$7,150
$7,145
What will be the avg. CPM rate of YouTube non-skippable to gain 4M impressions with the budget of $15,000?
$4.5
$4.75
$3.75
$3.5
What is VTR (video through rate)
VTR = Impressions (ad rendered) / Complete views (user did not skip)
VTR = Total views (user did not skip) / Impressions (ad rendered)
VTR = Complete views (user did not skip) / Impressions (ad rendered)
VTR = 15 sec views (user did not skip) / Impressions (ad rendered)
What is frequency in digital advertising?
Frequency is the number of impressions a user sees ads in your Display or Video campaign over a given time period
Frequency is the number of times a user sees ads in your Display or Video campaign over a given time period
Frequency is the number of views a user sees ads in your Display or Video campaign over a given time period
Frequency is the number of Vcpm a user sees ads in your Display or Video campaign over a given time period
With DV360, we can target a specific content for YouTube ads? What content do you recommend for any advertiser?
Highly viewed
Trending
On-going content with high viewership
All of them
With DV 360, what targeting options are available for display ads?
Affinity, In-market
First- and third-party audiences
Installed Apps
Custom List
All of them
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