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Create an engaging and vibrant illustration of digital media advertising, featuring elements like YouTube ads, metrics, and graphs in a lively office setting.

Digital Media Advertising Quiz

Test your knowledge of digital media advertising with our comprehensive quiz! Whether you're a novice or an expert in the field, this quiz will challenge you with various questions related to YouTube ads, click-through rates, and more.

Topics covered include:

YouTube advertising formats
Averaging costs and metrics
Advertising strategies and practices

15 Questions4 MinutesCreated by EngagingAdvertiser23

An advertiser is planning to advertise on YouTube with two ad copies that are 06 sec and 15 sec, so which campaign on YouTube he can do with these ad copies?

An advertiser wants to gain 134,890 views on YouTube ads, what will be the total media cost?

$1,289.3

$1,348.9

$998.7

$1347.5

An advertiser wants to gain 2.2M Impressions on YouTube bumper ads, what will be the total media cost with the average CPM rate is $3.25?

$8,220

$7,520

$7,150

$7,145

What will be the avg. CPM rate of YouTube non-skippable to gain 4M impressions with the budget of $15,000?

$4.5

$4.75

$3.75

$3.5

What is VTR (video through rate)

VTR = Impressions (ad rendered) / Complete views (user did not skip)

VTR = Total views (user did not skip) / Impressions (ad rendered)

VTR = Complete views (user did not skip) / Impressions (ad rendered)

VTR = 15 sec views (user did not skip) / Impressions (ad rendered)

What is frequency in digital advertising?

Frequency is the number of impressions a user sees ads in your Display or Video campaign over a given time period

Frequency is the number of times a user sees ads in your Display or Video campaign over a given time period

Frequency is the number of views a user sees ads in your Display or Video campaign over a given time period

Frequency is the number of Vcpm a user sees ads in your Display or Video campaign over a given time period

With DV360, we can target a specific content for YouTube ads? What content do you recommend for any advertiser?

Highly viewed

Trending

On-going content with high viewership

All of them

With DV 360, what targeting options are available for display ads?

An advertiser got 250,910 clicks in a recent click based campaign with the total budget of $1200. What is the avg. CPC?

$0.005

$0.004

$0.050

$0.040

Digital Media - Test

Digital Media Advertising Quiz

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