Paid Media 101 Quiz
Paid Media Mastery Quiz
Test your knowledge about paid media strategies and tactics! This quiz is designed for marketers, advertisers, and anyone interested in enhancing their understanding of paid advertising.
Challenge yourself with questions on various topics including:
- Advertising frameworks
- Creative strategies
- Media buying tactics
Why do we only spend money if we’re making money within the ad accounts we manage?
Properly set campaign budgets
Cost Caps set at desired CPAs
CBO” campaign structures
We Da Best!
Which creative should you launch in your ad account?
UGC & Customer Reviews
Influencer Generated Content
Every piece of content you have at your disposal
Studio Shoot Assets
Who is the smartest when making creative decisions for paid media purposes?
Our clients
Deja & Nia
Facebook’s Machine Learning System
Nick & Madison
What makes us the best ad agency in the world?
Creative pipeline created by seeding
Superior ad buying tactics
Audience targeting
We’re a bunch of ad gurus
What does the first A in A.I.D.A stand for?
Action
Awareness
Attention
Acquire
What about our creative pipeline that’s been created by seeding makes us the best ad agency?
We have more content than anyone else
We source content more cost effectively than anyone else
We have better content than anyone else
All of the above
Why should brands let us run their paid media for free for a month?
We are charging no management fee
We only spend money, if we’re making money, ad spend wise, so there’s no harm no foul
Because we’re taking all of the labor off of their hands
All of the above
What predominantly impacted paid media as a result of the IOS14 update?
Issues with ad effectiveness
Issues with attribution visibility
Issues with audience targeting
Issues with scaling ad accounts
What is the biggest variable to success via paid media?
Creative
Audience targeting
Ad copy writing
Ad copy writing
What does the acronym CPA stand for?
Cost Per Acquisition
Cost Per Ad
Cost Per Awareness
None of the Above
What does the acronym CPM stand for?
Cost Per 10,000 Impressions
Cost Per 1000 Impressions
Cost Per 100 Impressions
Cost Per 10 Impressions
What does the acronym ROAS stand for?
Revenue On Acquired Sale
Return On Assets
Return on Ad Spend
None of the above
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