Starbucks FDIs

A vibrant coffee shop scene with Starbucks branding, showcasing international elements like flag decorations, a globe, and coffee cups from different countries.

Test Your Knowledge on Starbucks FDIs

Welcome to the Starbucks FDIs Quiz! Challenge yourself and discover how much you really know about Starbucks' international expansion and business strategies.

  • 10 engaging questions
  • Mix of multiple choice and open-ended questions
  • Test your knowledge on Starbucks' history and operations
10 Questions2 MinutesCreated by BrewingCoffee101
In which year was founded Starbucks ?
1987
1996
1971
1984
In which city was founded Starbucks ?
New York
Seattle
Chicago
Paris
Who brought the "Italian coffeehouse" experience to the brand ?
Gordan Bowker
Howard Schultz
Zev Siegl
Steve Jobs
Which country was the first target for Starbucks' expansion ?
Choose the correct disadvantage of a WOS (wholly owned subsidiary)
More customers
More costs
More conflicts
More culture
Select 1 advantage of a joint-venture :
Better knowledge of the market
More domination
Better communication
Synergy effect
What is a Wholly owned subsidiary ?
A firm that that is owned by a parent company and established in a foreign country
A firm that aquires parts in a company
A firm that is entirely located in a foreign country
A firm that is established in a home country but communicates abroad
Select 1 reason why a company would globalize itself ?
Reduce Customers
Change regulations
Increase revenue / profit
Explore new markets
Change internal stakeholders
Reduce costs
Avoid diversity
Change local culture
In your opinion, why was expanding to China a convenient strategy ?
Bonus question : Do you approve Starbucks' method ?
Yes
No
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