Design and Production Review

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Design and Production Review Quiz

Test your knowledge on the intricate world of media design and production with our comprehensive quiz. This quiz features 51 thought-provoking questions that cover a range of topics including storytelling, audience engagement, and the evolution of media technology.

Challenge yourself and see how well you understand key concepts:

  • Media theory and its applications
  • Character development in storytelling
  • The impact of technology on audience behavior
  • Research methods in media
51 Questions13 MinutesCreated by CreativeMind42
"The thoroughly personalized and extremely narrow pursuit of one's personal taste" has been called:
Egocasting
Smart Phones
YouTube
MTV
Reality Television
In the reading from the book Sapiens, the author suggests that:
Neanderthals had smaller brains and were less smart
Homo Sapiens had better eyes and ears than its competitors
Homo Sapiens was taller and stronger than Neanderthals
None of these answers.
Homo Sapiens developed the capacity to tell complex stories
According to the reading Human Errors: A Species of Suckers
We can know that a television program is “made up” but still perceive it as “real.”
We probably believe a good story told by one person we trust instead of “data” which says the opposite.
All of these answers
Our audio-visual abilities are actually slower than many other species
Our brains “stitch together” still images that appear to us as motion
A Television or smart phone screen might “win” over real life because:
People just really like TV
None of these answers
The “framing” of the image makes it seem more important than everything else
People get bored very easily
The moving images are very distracting
A good example of the power of a screen to hold our attention can be found in:
The prevalence of “home theatres” in basements across the country
Pretty much any movie theatre
The cost of iPhones
Facebook
The Dallas Cowboys football stadium
The device that started to make us feel like we were completely in control of our media “life” was:
The computer
The digital camera
The television
The remote control
The microwave antenna
The creation of television took a hiatus in the 1940s because of:
All of these answers
Fighting World War II required all of the materials and craftspeople
The bubonic plague
No one wanted it
Inventors were accused of “devil worship”
One irony of “egocasting” is that:
Most people use voice commands these days.
Once we start to watch or listen to media, the media controls us
People tend to watch just about anything
A lot of the stuff we like actually sucks
People hardly use any of the buttons on a remote control
Human beings sought out improvements in technology in order to:
Defeat their enemies
Make their storytelling more precise
Make larger, longer stories
Make a ton of money
None of these answers
In order for an audio/visual story to have its desired effect, it must:
Duplicate reality
Be enjoyable to the audience
Use symbols and scenarios the audience recognizes
None of these answers
Take into account the likes and dislikes of individuals
The two truths of media are:
What the advertiser is trying sell versus what you want to buy
What people like and what people don’t like
What images do to the brain and what audio does to the brain
None of these answers
What the media creator is trying to do to you versus what you want done to you
Ken Burns used the letter from Sullivan Ballou to his wife in his series, The Civil War, to illustrate:
How the North was different from the South
How people started using letters to communicate in the 1860s
How troop movement often separated families
How individual people were affected by the war
How some men in the Civil War lied about their activities
In the video featuring the television and the monster that arises from it:
Even though “children” appear in it, it probably couldn’t be decoded by actual children
The children characters provide comic relief
The bright colors might be confusing to most audiences
All of these answers
The message seems to be about how boring most TV is
The video Praise You (the dancing outside the movie theatre), demonstrates:
None of these answers
The filmmaker probably didn’t need permission to film
The first amendment means you can shoot anywhere
The dancers probably didn’t know they were being filmed
Even if media looks real, the fact that it is shot and edited means it is not
The human brain has evolved to:
All of these answers
Wait to make a decision until maximum information is gathered
Ignore irrelevant information like smart phone screens or televisions
Make quick decisions based on partial information
Distinguish between reality and movies
The human brain processes visual information:
Carefully, by comparing a variety of visual choices it remembers
In ways that researchers have yet to discover
Virtually instantly, based on what it expects to see
Somewhat slowly, because it’s safer to “get it right”
None of these answers
The ad about Apple Macintosh Computers relies on:
A famous quotation from literature
The viewer’s knowledge of the Michelangelo painting of God and Adam
The viewer’s knowledge of the story of Adam and Eve
Bright colors and graphics
Whether or not a person already owns a Macintosh Computer
Confirmation bias, as discussed in lecture:
Is usually only present in conservative television
None of these answers.
Is a form of egocasting
Means that we tend to believe information that conforms to what we already believe is true
Is a result of too much use of social media, smartphones and other devices
Which of the following is a crucial recommendation when presenting research to an audience of non-researchers?
Translating data into concrete implications for production
Sticking to what production teams need to know
Avoiding jargon and statistics
Keeping it short
All of these answers
What type of research is done for programs like “Sesame Street” or “Blue’s Clues”?
Formative
Ontological
Tautological
Basic
None of the answers
€Stickiness” as described in Gladwell’s article from The Tipping Point, means…
That the center of the screen is always more attractive than the rest of the screen
That in order for information to be persuasive it needs to be aggressively presented
That how information is presented is as important as what information is presented
That kids will watch almost anything as long as it is funny or violent.
None of these answers
A writer might include a character in a film in order to:
Tell the audience something one of the characters does not know yet
Give another character a reason to do something
All of these answers
Make a scene look more “realistic”
Reveal important information about a situation
A Sesame Street segment about numbers was shown in class. What was the “number of the day” and what technique was used to maximize the impact of the content?
The number was “13” and the concept was “eye tracking”
The number of the day was “5” and the concept was “colorful display”
None of these answers
There wasn’t a number of the day and the concept was “repetition"
The number was “9” and the concept was “retention”
A primary difference between basic and formative research is that:
Basic focuses on people; formative focuses on a program and influences its creation
Basic focuses on a cross-section of viewers; formative examines specific people
Basic focuses on being “practical” while formative focuses on being “pertinent”
Basic focuses on primary demographics (age, gender and race/ethnicity), while formative considers secondary demographics (income, education, and religion)
Basic focuses on bringing the audience to the advertiser; formative reveals ambiguities
The creator of “Blues Clues” made episodes “sticky” by:
Only discussing concepts that young children would immediately understand
None of these answers
Reinforcing concepts through words on the screen
Repeating episodes to build confidence in children viewers
Using bright colors and lots of action
The concept of the “Lizard Brain” helps us understand:
All of these answers
Why television can’t be used to teach mathematical concepts
Why children cannot learn if they are too confused
Why people are drawn to television programs and films about animals
Why bright colors are so attractive
Characters reveal information through:
None of these answers
Facial expressions, attitudes, point-of-view, and location
Conversation, actions, internal monologues, and reactions
Debates, scenes, plot and conflict
Clothing, scenery, camera angles, and scripts
A writer might include a character in a film in order to:
Give another character a reason to do something.
Reveal important information about a situation.
All of these answers.
Tell the audience something one of the characters does not know yet.
Make a scene look more “realistic.”
A media creator can manipulate a number of different kinds of point-of-view except for:
Writer
Director
Camera
Audience
Character
Which of the following does NOT accurately finish this sentence: “The concept of “premise,” as used in this class,:?
€is a sentence made of three parts: dramatic issue, movement, and fulfillment.”
€usually contains the word “is” or “should.”
€is a proposition which an argument is based on or from which a conclusion is drawn.”
€is the building block of any successful story.”
…suggests a theme.”
Of the following aspects, which does NOT play into establishing a Point of View?
Emotion
Participation
Location
Attitude
Knowledge
In the “Goldfish” PBS video, how do we know that the fish is in jeopardy?:
The narrator tells us.
The conflagration of the plot.
The fish is motivated.
The story has an exposition.
The fish faces risks in order to fulfill her mission.
The best definition of premise is…:
The plot of a television program
A statement of a universal human condition revealed by the story
A synopsis of the story of a television program
Only important in dramatic programs
None of these answers
The four points-of-view are…?
Audience, character, director, writer
Actor, show-runner, camera, editor
Camera, director, audience, editor
Writer, television, character, director
Character, writer, audience, camera
Which of the following is a good example of a premise?
None of these answers
A conservative father battles a liberal son
Mindless pursuit of wealth destroys happiness
What if the Captain of the Enterprise were a monkey?
Don’t pee into the wind
Moving the camera around might…:
Provide insight into the writer’s point of view
Explain what one character knows versus another character
All of these answers
Allow the audience to participate as a character
Alter the audience’s point of view
When writing a “logline” one must be careful not to:
Talk about supporting characters
Give away the ending of the show or film
None of these answers.
Deviate from standard formats like typeface and coversheets
Be too brief
A protagonist is:
A type of theme
A type of plot
None of these answers
A type of conflict
A type of character
Man against himself is an example of:
Intra-personal conflict
None of these answers
Interdisciplinary conflict
Interpersonal conflict
Unresolved conflict
Mediated stories frequently use:
One or two acts depending on the story
symmetrical structures
Three-act structures
None of these answers
Innovative act structures
€Falling Action” is:
Part of the second and third act, but not usually the first act
A way to allow the audience to “catch its breath”
Inevitable for the antagonist
Part of a comic premise
Rarely used in three act scripts
A series of actions performed by a group of actors is the definition of?
Conflict
Drama
Narrative
Premise
none of these answers
€Rising” action…:
Is basically part of expository scenes
Involves repetition and interaction
All of these answers
Is a direct result of conflict
Is usually only found in the third act of a three-act structure story
The three basic kinds of conflict are:
Unresolved, resolved, future
Interdisciplinary, incendiary, irrefutable
None of these answers
Interpersonal, intra-personal, global
Intergalactic, international, intertribal
According to lecture, media is different than reality in the same way that:
TV is different from You Tube
A Garden is different from a Forest
Facebook is different from MySpace
Oil is different from water
Soccer is different from Football
Color, when combined with certain shapes might…:
Improve the signal to noise radio
Evoke a specific cultural response
None of these answers
Improve metalepsis
Reduce diegesis
Mise-en-scene, roughtly translated, means to:
Let the audience know the scene is over
Employ modernist graphic design
Make a scene “messy” to indicate a type of character trait
Put information in the scene rather than in the dialogue
To combine shots for a thematic effect or to indicate the passage of time
Shapes can be used to:
None of these answers
Create resonant patterns
Improve signal to noise ratio
Improve aspect ratio
Change the “frame”
A realistic sequence depends on:
Montage editing
Continuity editing
Metalepticizing
Non-stop action
Non-diegetic
Post-modern directors are often criticized because…:
Their decisions seem to direct attention to themselves
No one can understand their work
Their films are based on other films
Their choices are somewhat old-fashioned
None of these answers
The principal of “resonance” means that:
We need to be careful when using symbols in graphic design
We need to be careful when combining different sounds with each other
None of these answers
the meanings of symbols don't change
Some forms of light don’t mix well on camera
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