SEO Prep
Can a crawled page not be indexed?
Yes
No
Can an uncrawled page be indexed
Yes
No
Which Google algorithm update focused on web content quality assessment
Panda
Penguin
Pigeon
Hummingbird
Can a non-indexed URL rank in the SERP
Yes
No
Which stage of the marketing funnel can SEO be mainly located at
BOFU
TOFU
MOFU
Is it bad for a project if cannibalizations are detected?
It depends on where they occur
No, because we gain more visibility in the SERPs in which our URLs compete
Yes, because we have several of our URLs competing for the same searches
What is the name of the process that seeks to identify the words most frequently used by users in their searches on a given subject or product?
Content marketing
Keyword research
Skyscraper technique
Content sprouting technique
Benchmarking
According to Google's "Guidelines for Search Quality Raters", which factor is essential in the evaluation of Page Quality (PQ)?
Needs met
E-A-T (now E-E-A-T)
Searcher intent
From an SEO performance point of view, what is the most important effect of the dynamism present in more and more SERPs with the introduction of multiple SERP features?
A better user experience, by offering them various types of resources that can respond to their needs
The displacement of organic results in the SERP, with the consequent decrease in CTR
What are Google's "Guidelines for Quality Raters"?
They are the rules of conduct that Google search quality raters must follow during their working day
A document that describes how Google's algorithms work
A document that seeks to standardize the evaluation processes of the content presented in search results
A document that helps us to identify the search intent of users' searches
Where should we place an image if we want Google to display it in a featured snippet?
Between the heading and the table or list it accompanies
Below the corresponding table or list
To the right of the table or list, so that it is displayed that way in the SERP
What aspects should always be kept in mind when writing web content?
Detect the objective of the content, know the target audience and their interests, research and document on the topic to be addressed and print style to the text, connecting with the user to perform the desired action
Find the keywords and write the content as you go along
Identify the target, know the interests of the target audience and look at other similar content to create your own
Know what the objective is and start writing
In a web content or blog article, where should the main keyword appear?
In the title, the initial paragraph or lead-in, inside the text, in some internal headline labeled H2 and H3 and in the conclusion or end of the content
Only inside the text and in an internal headline labeled H2 or H3.
In the title, the inside of the text and the conclusion of the content
All other options are correct
What concept does Google use in its "Guidelines for Search Quality Raters" to refer to the degree of usefulness of a page for a given query?
Page quality
Page experience
Needs met
Search intent
What are strategies aimed at increasing the visibility of web content in search engine results pages called?
Off-page SEO
On-page SEO
On-SERP SEO
According to Google's "Guidelines for Search Quality Raters", are the purpose of a page and its quality related?
Yes, because a page with humorous content, for example, will have less quality than the page of a newspaper.
No, they are different concepts, the purpose is related to the adequacy of the page to the search intent (relevance) and among pages of similar purpose we find pages of higher and lower quality.
None of the other options is correct
What does Google use quality raters for?
To evaluate search results to allow them to penalize websites that go against the search engine's accepted practices
To assess the extent to which the algorithmic updates it is developing are in line with what a human user considers relevant and quality results
To evaluate samples of SERPs that allow them to identify errors
Can it affect the positioning of a site if it includes some URLs with low quality content?
If the rest of the site's content is very good, it would not affect its positioning, since it has sufficient authority
Yes, so it would be necessary to remove those URLs or improve their content
All other options are true
If Google is serving a result from one of your projects as a featured snippet and this is affecting your CTR, what can you do?
Transform the content into a table or list
Include the nosnippet tag on the page
All other options are correct
Include a CTA in the displayed content
What kind of SERP result does require preparing content with structured data markup?
Featured snippet
SERP snippet
Rich snippet
Among the concepts related to semantic SEO, which concept refers to the interpretation by the search engine of the relative importance of the keywords according to their location in the content?
Relative relevance
Prominence
Semantic density
What is the name of the Semrush functionality that guides us on the structure that the content of a URL should follow according to the content that our competitors are positioning for the same main keyword?
SEO Writing Assistant
Topic Research
SEO Content Template
In addition to search volume and traffic estimates for the keywords we are trying to rank for, what other aspect is important to consider during keyword research, taking into account the increasingly dynamic nature of Google's SERPs?
Search verticals
Featured snippets
SERP features
Cannibalizations
What is the generic name for each of the organic results in the SERP?
Featured snippet
SERP snippet
Rich snippet
Which technology is recommended by Google for structured data markup?
Microformats
JSON-LD
RDFa
What tools and techniques should you use to work semantics into a content?
Only data extracted from Semrush
Related searches on Google, analysis of data extracted from keyword research tools
Competitor analysis
Research of related information in Google and other search engines, use of keyword research tools, study of competitors' content, reflection on that topic after analyzing all the information obtained to master its terminology and semantic field
What does Google call content that is of little value to users and therefore does not meet one of the main conditions for ranking?
Thin content
Spin content
Slim content
Copied content
Spam content
Why is a good headline essential in content writing
It is the first thing the user will read when arriving at the content and the first opportunity to seduce him and make him decide to continue consuming this content until the end
The originality of a headline differentiates a pieces of content from a similar one
Because the main keyword in the headline is more relevant than in any other part of the text
It is the first thing that Google's robot reads, so it facilitates your positioning
What types of content are subject to particularly careful evaluation by Google, from the point of view of its E-A-T?
News
Health and security
Shopping
YMYL
Which of the following is not part of a correct crawl setup emulating Googlebot in SiteBulb?
Respect Sitemap
Google Smartphone User
Respect all Robots Directives
How can we check that a URL that we have blocked by robots.txt is indeed blocked?
Searching for the URL in Google, and if it does not appear in the list of results this means that it is blocked
By entering the URL in the browser, and if the page does not load, it means that it is blocked
All options are correct
Putting the URL in the URL inspector of Search Console, and if there is no result it means that it is blocked
If I do a Google search and click on the first result, I decide to pull back (to the SERPs) and click on the same result again, how many clicks have I generated according to Search Console Search analytics?
2
1.5
1
0
Which of the following concepts is the most specific
Web Performance Optimization
Page Experience
Core Web Vitals
Which of the following is not one of the search-relevant page experience signals that Google encompasses in Core Web Vitals?
CLS
LCP
FID
TTFB
In flat technical architectures...
They tend to be more externally linked
Crawlers have trouble finding new pages
URLs are at high levels of depth
The site has few depth levels
Which section of Google Search Console gives us information about the URLs of our site that have been indexed and those that have presented a problem during the crawling and indexing process?
Page experience
Sitemaps
Coverage
Performance
Which of the following is not a metric provided by the Google Search Console performance report?
Impressions
Average position
Clicks
Average response time
CTR (Click-Through Rate)
Which of the following is the main way to discover and evaluate keywords in Semrush?
Keyword Manager
Keyword Overview
Keyword Gap
Keyword Magic Tool
What inexpensive tool allows us to know the search volumes in multiple tools such as Google Trends, Answerthepublic, or Google Ads?
Keyword Surfer
Keywordtool.io
Keywords Everywhere
Ubersuggest
Which of the following types of links offer the greatest potential for internal authority transfer
Side bars
Contextual links
Navigation menus
Footer
Breadcrumbs
Which of the following characteristics correspond to long-tail keywords?
Low search volumes and low conversion potential
Show average search volumes and conversion potential
Low search volume but high conversion potential
High search volume but low conversion potential
What is Google's recommended method for a page not to appear in its SERPs?
Canonical
Robots.txt
Sitemap
Noindex directive
Will Google Search Console record the positioning of a URL displayed on page 3 of the SERP?
It will depend on whether the user clicks on that result or not
No
Yes
It will depend on the number of SERPs pages viewed by users
How can we know with SiteBulb which are the most popular/authority URLs of a site?
Running a Sitemaps analysis
Performing UR analysis of Internal links
Analyzing the external links on the "Backlinks" tab
Where should we go to in SiteBulb to check the directives that may affect more directly the indexing of a site's URLs and, therefore, its appearance in SERPs?
On page
Indexability
Internal
XML Sitemaps
One of the features of Google Search Console that make it a particularly valuable tool is the origin of its data: where does the data that this tool shows us and helps us analyze come from?
Third-party data (other tools)
From Google Search
From clickstream data
From users
Technical architecture focuses more on...
The user
Acheive a web with many levels of depth
Achieve a fast website
Crawlers
The information architecture is focused on...
The user
Crawlers
Achieve a website with many internal links
Achieve a fast website
Which of these tools will allow you to know with greater accuracy the keywords that have generated searches and traffic to the URLs of a site?
SEMRush
Google Analytics
Google Search Console
Ahrefs
Which of the following tools would not be useful to organize and graphically represent the information architecture of a web project?
XMind
Diagrams
XPath
Can a URL blocked by robots.txt be indexed, and can its content be indexed?
Yes, although content will not be indexed (neither crawled nor processed)
Yes, and so does its content
None of the other options are correct
No, nor its content, since it cannot be crawled
How many levels deep in the site architecture is the following URL? https://mysite.com/blog/recent_news/2004/hello_world
4
3
1
It will depend on where the URL is linked from
Which of the following is the broadest, all-encompassing concept?
Core Web Vitals
Web Performance Optimization
Page Experience
What are the fundamental pillars of positioning that are affected by a good keyword study?
Indexing and dns
WPO and server logs
Core web vitals, response codes and robots.txt
Information Architecture, Internal Linking, External Linking and Content
What aspects should we consider when evaluating the location of our backlinks in referring URLs?
If the URL is indexed and appears in the search engine
If the URL does not have a noindex directive applied
Location and form of the link in the URL
URL depth level in the referring domain
All other options are correct
If the URL is blocked by their robots.txt
Does a link to which the nofollow directive has been applied currently pass authority?
None of the other options is correct
Yes, since the directive tells the bots not to follow the link, but the authority transfer is done.
No, it is a directive and as such Google respects it.
Generally no, but Google reserves the ability to do so if it deems it appropriate based on the type of link in question.
Does it make sense to compare semantic similarity metrics between domains that link to each other, such as those provided by Link Affinity or Majestic?
Yes, it makes sense to compare them on a specific date because they give you a more complete picture of the affinity observed in the link profile.
It does not make much sense to compare them with each other, although it does make sense to see the evolution of each of them over time for a given project.
No, it does not make any sense, since they are proprietary metrics, each of them is obtained from a different methodology.
What is the main criterion used by Google to assess the quality of a link between two domains?
The authority of the domain to which the link goes
All other options are correct
The authority of the domain from which the link originates
Semantic proximity, understood as the thematic relationship between domains of the same sector
The anchor text used in the referring domain
Which of the following tools is not useful for link building?
Google Search Console
All tools mentioned are useful for link building
Majestic
Ahrefs
Semrush
Which tool makes it easy to quickly detect the linking policies applied to the different links in a URL?
All other options are correct
NoFollow
LinkDetector
Google Inspection tool
When auditing a link profile, what is the main factor to consider?
The quality of the links received
The update date of the links
The number of links received
The length and content of link anchor texts
Google prefers and recommends to webmasters that the linking occurs naturally, but recognizes that such buying and selling occurs and accepts it as long as it is declared through a tag in the link code so that these links are not taken into account in positioning. What is that tag?
Nofollow
Acquired
UGC
Sponsored
We audited several link building prospects and observed the following data, which of the following domains would be preferable as referring domain for one of our projects taking into account the PR transfer?
A domain with 350 outbound links and 50 inbound links
A domain with 50 outbound links and 350 inbound links
A domain with 45 outgoing links and 460 incoming links
What tool can webmasters use to protect themselves from negative SEO attacks and toxic links that may be hurting their link profile and therefore their rankings?
Google Optimize
Google Analytics
Google Search Console
Semrush
In GA4, should we do anything to collect and analyze data related to outbound clicks, file download, page view, scroll or video engagement?
No, we do not need to do anything, they are collected by default
GA4 does not collect all the metrics mentioned in the question
We must make sure that enhanced measurements are enabled in the data stream of the property
To perform web analytics, is the data we get from GA enough?
Yes, the most important data related to a web project can be found in GA
No, we will generally need to supplement your data with data obtained from other sources
GA provides only partial data, so we cannot base our analysis on it
Which of the following KPIs would be the most apporpriate to analyze to what extent our inbound strategy based on our blog content is succeeding
No. Of sessions / no. Of blog posts published, per month
No. Of sessions with interaction / no. Of blog posts published, per month
CTR in the search engine / no. Of blog posts published, per month
No. Of post views / no. Of blog posts published, per month
What is the maximum name length we can use if we want to set up a custom event in GTM that can be picked up correctly by CA4?
You can specify any name you need, with no limit of characters
30 characters
100 characters
It is not possible to give custom names to events
40 characters
In which GA4 dimension can we see the number of new users we have had coming from organic searches in a given period
Engagement
Acquisition
Retention
User demographics
What is the maximum number of conversions that can be configured in GA4
GA4 allows to configure an unlimited number of conversions
50
20
30
40
100
GA4 does not allow to configure conversions
In the analysis of a web project, we want to compare the sessions received this last quarter with those of the same quarter of the previous year. What is this type of comparative analysis usually called?
YoY
ToP
MoM
PoP
What type of measure is the conversion rate relative to a conversion objective
A metric
An indicator
A KPI
What type of measure is CTR
A metric
A KPI
An indicator
In the analysis of a web project, we want to compare the volume of sessions achieved in the last year with those received in the previous year. What is this type of comparative analysis usually called
PoP
ToP
YoY
MoM
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