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GROUP 4 QUIZ

1. The information gathered directly from the respondents who answered a set of quetions.

A. MARKET RESEARCH

B. PERSONAL INTERVIEW

C. PRIMARY RESEARCH

2. It fulfills the same role as it does in any other marketing context.

A. PRODUCT

B. PROMOTION

C. PRICING

3. It helps in identifying new market opportunities for existing and new products.

A. FORMULATING MARKET STRATEGIES

B. DETERMINING CONSUMER NEEDS AND WANTS

C. IDENTIFYING PROBLEM AND OPPORTUNITIES IN THE MARKET

4. Providing products and services with the power of the brand

A. BRANDING

B. EXLORATORY

C. COMPARATIVE ANALYSIS

5. Is placed at the front of the business plan, but it should be the last part written.

A. TARGET CUSTOMERS

B. EXECUTIVE SUMMARY

C. COMPETITORS ANALYSIS

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