PUBLIC RELATIONS TEST

Name:

1. Define and explain media relations? 3 marks

2. Briefly explain 3 differences between Advertising and Public Relations. 4marks

3. In your own words, define the following terms; a) Press kit b) Corporate Public Relations c) Corporate culture d) Situation analysis (8 marks)

4. What are the three elements of a crisis? 6 marks

5. You are the PR Manager for ‘Edsure Electronics’ which is a company that manufactures electronic beauty products. Recently, there have been reports that some of the hair blowers manufactured by your company have been blowing up with two cases of injuries reported. Your company is in a crisis and some of the affected are threatening to sue. a) - What type of a crisis is this? 1 mark b) What would be your first action as the PR manager in addressing the issue? 3marks

6. Highlight three (3) reasons why communication is important during a crisis? 6marks

7. Define sponsorship. 2 marks

8. How can Corporate Social Responsibility help in relationship building for a company? 2marks. Identify three ways (your own practical examples) in which you would practice CSR as a PR professional. 6 marks

9. State three (3) advantages of good CSR? 3 marks

10. We have established that as a PRA professional, you are expected to engage with the media by way of giving interviews. Briefly state 3 things that you can do to prepare beforehand for an interview. 3marks