Marketing News Quiz for August 31, 2024

1. ANA magazine this week reported on the growing prevalence of retail media networks (RMNs), which Emarketer says will be the fastest-growing ad channel across all media through 2027. How did United Airlines demonstrate the capabilities of its RMN to marketers traveling to the Cannes Lions International Festival of Creativity in June?
Playing ads promoting the network on seatback screens
Offering cookies in-flight printed with the RMN logo
Gifting guests T-shirts printed with a scannable barcode to access the network
Having flight attendants describe the RMN over the PA system
2. Who signed a deal this week with Amazon's podcast studio Wondery worth more than $100 million?
Matt Rogers and Bowen Yang
Dax Shepard
Dua Lipa
Jason and Travis Kelce
3. What have Nike and the Museum of Modern Art (MoMA) teamed up to sell in the museum's design shop?
Sweatshirts
Socks
Sneakers
Soccer balls
4. HMD, the maker of Nokia smartphones, launched a flip phone this week that's inspired by what popular doll?
American Girl
Bratz
Barbie
Polly Pocket
5. True or false: Though consumers remain concerned over the labor market, overall consumer confidence grew in August.
True
False
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