Marketing News Quiz for August 3, 2024

Principal media, or when agencies purchase — or negotiate — inventory from media owners at bulk rates and then resell it to their clients at a markup, is a growing aspect of agency-client relations that marketers must approach with caution. What is not another name for "principal media"?

Inventory media
Catalogue negotiations
Proprietary media
Value-based solutions

True or false: NBCUniversal (NBCU) announced on Tuesday that it delivered the greatest Olympic and Paralympic ad revenue ever, securing more advertisers than the Rio de Janeiro Summer Olympics in 2016 and the Tokyo Summer Olympics in 2020 combined.

True
False

Starbucks CEO Laxman Narasimhan said this week that, due to popularity, the company has to pull back its marketing efforts on which products?

All Frappucino beverages
The seasonal drinks that contain boba
Flavored nitro cold brews
Blonde roast coffees

Why did Pizza Hut this week offer free pineapple toppings on pizza orders in Hong Kong?

An Olympic controversy
An issue in its supply chain
A generative AI mishap
A surplus of pineapple crop in Asia

Meta this week announced that it was shutting down one of its own artificial intelligence (AI) chatbots meant to help integrate more AI into its services. What made the chatbot unique?

It featured celebrity doppelgangers
It could translate text into 500 languages
It turned any phrase into a Taylor Swift lyric
It could transform words into 3D images
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