BMP

In his reading Strategy and the Internet, what does Porter say that can be compared to today's business environment?

Name 3 ways that the internet can be efficient for businesses.

Give a definition of Corporate Social Responsibility.

Name an example of cause-related marketing and how it is effective.

Name and explain two of the five dimensions of CSR.

What are some reasons why CSR an be ineffective?

Do you think companies are using CSR to be a good responsible corporate citizen or are they doing it as an effective business strategy? Explain your answer.

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