Understanding Millenials

What do Millenials spend more on compared to previous generations?

Groceries, Petrol, Restaurants, Phone, Hobbies

They all waste their money

Petrol, Television, Furniture

Furniture, Travel, Television, Pharmacies

What is "Showrooming"?

Going around from showroom to showroom to look at alternatives

Examining items at a nearby retail store and then shopping for it online to find the lowest price

Judging the quality of the goods and service provided in the store based on the appearance of the showroom

Visiting showrooms and browsing, rejecting advances from Sales Consultants for help

What percent of respondents would go online to buy from a retailer website if the company's stores are closed?

16%

26%

36%

56%

What percent of respondents said having access to real-time information would influence their shopping decision and choices that they make?

49%

69%

89%

99%

Although online shopping has become more popular, what percent of Millenial consumers still prefer to visit brick and mortar stores?

42%

62%

72%

82%

If treated well through a customer-centric experience, what percentage of Millenial customers would stay loyal to the brand that they purchased?

40%

50%

60%

70%

Who's responsibility is it to target and ensure Millenials are actively engaged?

Management

Sales Consultants

Media Agencies hired by the company

All of the above

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