JRN 302

How many Picas are in an inch?

How many points are in a Pica?

The imaginary line that all capital and lowercase letters appear to sit on

A heavier, darker weight of a typeface

Another way to highlight text is to place it in a box with a color or gray screen behind it

The act of dividing a block of text into a number of equal units

A smaller headline that is placed below or sometimes next to a larger, main headline

A design when the first letter of a paragraph is a larger point size to indicate the beginning of a block of text

White space between columns of type

Large type that appears over a story that summarizes the contents of the article or attempts to persuade a reader to look at the smaller text below

The ability in modern design programs to stretch or condense a typeface to change its appearance

The process that page design programs use to mechanically space out words so that the left and right margins align perfectly

The addition or subtraction of space between two individual letters

The vertical space between individual lines

When one single word extends onto its own line of type and creates an unusual amount of whitespace

Placing white type on a black background

The amount of space between characters in a block of text

Variations that exists within type in a particular font

The main body of type

This form of type is commonly used on diplomas and other important documents

This form of type is commonly used for smaller type publications

This form of type is most commonly used for web page designs, newspaper ads, posters, and bilboards

This form of type is mostly used for college logos

This form of type should not be used