Top Design Trends 2023 - Anti-branding

Explore the World of Anti-Branding
Join us in exploring the intriguing world of Anti-branding! This quiz will challenge your understanding of the latest design trends that prioritize authenticity and minimalism.
Test your knowledge on:
- The concept of Anti-branding
- Visual elements and their impact on branding
- Relationships between design trends and sustainability
What do you think Anti-branding refers to?
A movement against the expansion of global brands
An anti-capitalist movement
Taking all visual elements related to the brand away from the product or service
What is the purpose of Anti-branding?
To demonstrate they are authentic and unpretentious
To be confused with other brands
To be considered that they are "in trend"
Anti-Branding includes multi-chromatic packaging?
Yes, anti-branding is all about colors!
No, monochromatic is the trend in 2023
Will you say that anti-branding and Minimalism is the same concept?
Yes, I do agree
No, I do not agree
In Anti-branding, why do we use imprecise typography and handwriting?
To give a human dimension, and show our brand is authentic, like real life, containing imperfections
To attract children and other young audience

Will you consider this an Anti-branding Campaign?
No, no way
Oh yeh!
Wait, I am not so sure

Will you consider this Anti-branding?
Yeh, for sure!
No, not all!
Mmmm... I am not sure.
Is Anti-branding related to Eco-branding?
Yes, because being minimalist is a way of being sustainable
No, it has no relation.
It has no relation.
What does it mean "Less-is-More Logos"?
Simplicity of outcomes is preferable to complicated and complex logo designs
Your logos should not be very big in size
Only the small people can make logos which are considered "Less-is-More"
Is creative typography running against Anti-branding?
Yes!
No
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