CH 5

Create an image of a digital marketplace with various eCommerce elements like shopping carts, online payments, and logos of popular eCommerce sites, in a vibrant and modern style.

eCommerce Insights Quiz

Test your knowledge on eCommerce, digital business models, and the evolution of online marketplaces with our engaging quiz. Challenge yourself and see how much you know about the latest trends and concepts within the eCommerce world!

31 thought-provoking questions
Multiple choice format
Great for students and professionals alike

31 Questions8 MinutesCreated by ExploringMarket37

When categorizing eCommerce initiatives by transaction type, which category does an Online Travel Agency such as Expedia fall into?

When traditional travel agents, like American Express, saw the potential offered by the Internet and aggressively used the new channel they became an example of:

Which of the following is not a reason for the rapid growth of eCommerce and eBusiness applications over the last fifteen years?

More companies were established during the dot-com era

Increasing access to the Internet by more and more consumers

The availability of open technology standards

More and more people are able to afford a computer

All of the above are the reasons

Your book describes the concepts of disintermediation and re-intermediation. What is typically meant by the term re-intermediation?

A situation where new, typically internet-based, intermediaries emerge

A situation where a supplier is attempting to decide whether to directly supply customers or maintain a relationship with traditional intermediaries.

A situation where the value proposition of traditional intermediaries is undermined and they disappear.

Both B and C are facets of re-intermediation.

When the manufacturer and the customer are the same entity.

What is disintermediation?

Shortening the distribution chain by eliminating intermediaries

Establishing indirect contacts with customers

Creating opportunities for new players in the distribution chain

Omitting brick and mortar companies from the distribution chain

C & D

Which of the following is/are not the reasons(s) for eCommerce and eBusiness growing rapidly in the last fifteen years?

More open technology standards are freely available

More companies established during the dot-com era

More people can access the Internet

More people can afford a computer

All of the above are the reasons

When categorizing eCommerce initiatives by transaction type, which category does eBay fall into?

Which of the following information is not conveyed in a business model?

The product or service the firm offers

The firm’s concept and value proposition

How the firm intends to draw proceeds from its value proposition

The organizational capabilities the firm plans to leverage to turn the concept into reality

The strategy the firm will follow to seek a dominant position

When a firm generates revenue from a third-party based on customer traffic to the firm’s web site, which of the following revenue model is the firm using?

Which of the following is the main advantage of M-commerce?

The ability to provide easier-to-use user interfaces

The ability to establish direct relationship with customers

The ability to support personalized and uninterrupted communications and transactions

The ability to reach consumers in real-time, at the point of service, based on their current location

None of the above

Which of the following is not an example of a business model that has emerged in the network economy?

Amazon.com is a pure play company which, has no stores, no physical operations and provide their services through the Internet.

Companies that manage websites that administer user-generated content would be an example of infrastructure providers

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