Introduction to Marketing SEM II 2021- 2022

A visually engaging illustration representing marketing concepts, including elements like advertisements, market research, and consumer products, set in a vibrant and informative style.

Introduction to Marketing Quiz

Test your knowledge of marketing concepts with our engaging quiz designed for students and enthusiasts alike! Whether you're brushing up your skills or preparing for exams, this quiz offers a comprehensive review of key marketing principles.

Key Features:

  • 12 challenging multiple-choice questions
  • Instant feedback on your understanding
  • Perfect for anyone interested in marketing
12 Questions3 MinutesCreated by CreativeMind527
Name:
Roll number
In product concept of marketing the stress is on
Price
Packaging
Shape
Product Excellence
According to demand concept market represents_______________ demand.
Total
Sample
Limited
Proportional
Marketing Environment creates opportunities and ___________
Challenges
Losses
Threats
Profits
Market Segmentation facilitates ____________ marketing.
Consumer oriented
Profit oriented
Product strategy
Sales reduction
Market research is a type of ____________________intelligence.
Economic
Financial
Commercial
Social
Consumer Products are purchased for _____________.
Final use
Manufacturing activities
Long term storage
Emergency use
USP stands for ________
Uniform Selling Process
Unique Selling Point
Unique Selling Point
Under Selling Process
The marketing is an art of ____________
Product Protection
Buying Product
Selling Product
All of these.
"Many people want BMW only few are able to buy" this is an example of ______
Need
Want
Demand
Status
The term marketing refers to _________
Advertising sales promotion publicity, public relation activities
New products need ideas, Development, concept and imporovements
Sales planning, strategy, implementation
A philosophy that stress customer value and satisfaction
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