Introduction to Marketing SEM II 2021- 2022

Name:
Roll number
In product concept of marketing the stress is on
Price
Packaging
Shape
Product Excellence
According to demand concept market represents_______________ demand.
Total
Sample
Limited
Proportional
Marketing Environment creates opportunities and ___________
challenges
losses
threats
profits
Market Segmentation facilitates ____________ marketing.
Consumer oriented
Profit oriented
Product strategy
Sales reduction
Market research is a type of ____________________intelligence.
Economic
Financial
Commercial
Social
Consumer Products are purchased for _____________.
final use
manufacturing activities
Long term storage
emergency use
USP stands for ________
Uniform Selling Process
Unique Selling Point
Unique Selling Point
Under Selling Process
The marketing is an art of ____________
Product Protection
Buying Product
Selling Product
All of these.
"Many people want BMW only few are able to buy" this is an example of ______
Need
Want
Demand
Status
The term marketing refers to _________
Advertising sales promotion publicity, public relation activities
New products need ideas, Development, concept and imporovements
Sales planning, strategy, implementation
A philosophy that stress customer value and satisfaction
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