Quarterly Quiz Q4 2017 - Germany
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen
GOOD LUCK! :)
Welcome to our Quarterly Quiz!
Please read the following instructions before starting the quiz:
- There is always ONE correct answer UNLESS stated "multiple correct answers", in which case you have to select more than one good answer.
- You have to click on 'NEXT' after each category to move on.
- You won't be able to go back to the previous category once you clicked on 'NEXT'.
- You have to complete the quiz to have your results captured. If you stopped in between, your results may not be accounted for.
- Your results + the correct answers will be shown to you when you finish the quiz.
- Answer highlighted in red with × = your response, wrong answer
- Answer highlighted in green with √ = your response, correct answer
- Answer highlighted in green with no symbol = correct answer, not chosen
GOOD LUCK! :)
Please select your team:
Please select when you started at Criteo:
On what type of inventory do we display video ads?
Instream only
Outstream only
Instream and Outstream
Instream, Outstream, and In-App
What elements can be changed or added currently in the Video Layout? (Multiple correct answers)
Text Colors
Shapes Colors
Coupons
Clients’ music tracks
For a Criteo video ad, can a client track impressions and views (how long a video has been seen by a user)?
Yes, clients can track both impressions and views.
No, impression and view tracking are not possible currently. This is on the roadmap.
No, only impression tracking: the client will be able to see the number of impressions but won’t be able to track for how long a user has seen the video.
No, only view tracking: the client will be able to track the skipped ads and the ones viewed entirely.
Which publishers have we successfully integrated for video ads?
The main video RTBs
The main video RTBs and Youtube
The main video RTBs, Youtube and Facebook
The main video RTBs, Youtube, Facebook and TV
Which of the following are key selling points for Criteo video ads? (Multiple correct answers)
No added cost or time for the client: We use the client’s existing creative assets to generate the video ads dynamically.
Multiple product links: Each sequence within the video is clickable and will bring the user to the relevant areas of the client’s website.
Video ads can be used to deliver against branding KPIs on objectives such as awareness, perception and lift
Video ads have the highest level of post view engagement out of any ad format. Criteo only charges the client for direct clicks on the ad though.
Which of the following best describes a Criteo video ad?
Twenty seconds long featuring three products (five seconds each) plus a branded intro and outro, with accompanying music track
Fifteen seconds long featuring four products (three seconds each) plus a branded intro, with accompanying music track
Twenty seconds long featuring ten products (three seconds each) plus a branded intro and outro with accompanying music track
Thirty seconds long featuring three products (five seconds each) plus a branded intro and outro
Which of the following are common client challenges with using video advertising to drive shopper engagement and sales? (Multiple correct answers)
Costly and time-consuming video production
Lack of machine learning to deliver highly relevant products and messages
Difficulty in measuring revenue-based impact of video ads
Difficulty in generating shopper interest in the video format
Which of the following are UNIQUE differentiators of Interactive Video? (Multiple correct answers)
Recommends one product per video ad
Leverages Criteo's powerful machine-learning technology and massive amount of shopper data
Serves video ads at scale to customers throughout their buying journey
Builds custom interactive video sequences for each shopper
Which of the following is a best practice for activating video ads?
Split video and display campaigns
Merge video and display campaigns
Merge video with branding campaigns
Your client is concerned about the brand safety of video inventory. How could you respond? (Mutliple correct answers)
Video advertising enjoys the same brand safety benefits as display advertising
Criteo's buying platform is integrated with Integral Ad Science to ensure brand safe inventory
Criteo's publisher account teams regularly review metrics on publisher sites and terminate any that may be generating invalid traffic
Criteo is a member of the Trustworthy Accountability Group and partners with third-party technologies to prevent fraud and non-human traffic
Which statements correctly describe Criteo Customer Acquisition? (Multiple correct answers)
A unique performance based solution that drives new sales conversions by finding and isolating new customers from existing ones across devices, apps and browsers using Criteo's powerful identity graph
A flexible commerce marketing solution for marketers to accurately target and re-engage their lapsed shoppers from CRM files with dynamic paid display ads across web, mobile browsers and apps
A unique performance based solution that maximizes online conversions using Criteo's machine-learning and proven product recommendation technology across acquisition campaigns
A unique performance based solution which places native product listings in locations throughout the purchase path of retailer sites and apps, promoting conversion and driving traffic for the retailer
What are the key benefits of Criteo Customer Acquisition for clients? (Multiple correct answers)
Reach up to 12x audiences and target shoppers across 1.2B active internet users
Access to proprietary user data such as demographics, interests and browsing behavior
Target highly relevant shoppers using historic shopping and browsing events
Maximize ROI with a proven, performance-driven, CPC-based acquisition technology
Which clients are eligible for Criteo Customer Acquisition in Q4?
Retail clients only
Retail & travel clients
Fashion & travel clients
Fashion clients only
Based on the results we have seen in the UK, what is the expected performance of Criteo Customer Acquisition? (Multiple correct answers)
2x Lower Funnel conversion rate
Same ROI as Lower Funnel
4x higher CPO from Lower Funnel
+60% new client rate
What is the best targeting setup for Criteo Customer Acquisition performance wise?
Users who did not buy in the past 30+ days
Lapsed visitors and users who have never visited or bought from the website
Users who did not buy or visit the website in the past 60+ days
Only users who have never bought or visited the website
What is required to launch a Criteo Customer Acquisition campaign? (Multiple correct answers)
Client has signed the UTC or an addendum
Client signs a new IO
A minimum budget of 20K/month
TS sets up the Customer Acquisition campaign in TOP
Your client is concerned that Criteo captures and shares individual user data such as personal information. How could you respond? (Multiple correct answers)
Criteo does not capture or share any personal, sensitive information
Criteo captures anonymously aggregated data from advertisers and publishers
Criteo only collects product categories from the client's website visitors
Criteo only shares personal, sensitive data with the client's permission
What criteria do Criteo use to compute similarity scores to determine a client's best prospects? (Multiple correct answers)
User engagement at vertical granularity
User demographic data at regional granularity
User product interest at product category granularity
User publisher browsing at URL granularity
What is the average percentage of unique users each client contributes to the data pool?
<1%
5%
10%
25%
What makes Criteo Customer Acquisition unique when compared to Facebook's acquisition offer? (Multiple correct answers)
Criteo targets customers in the retail & fashion verticals
Criteo has access to premium inventory across thousand of publishers outside of Facebook
Criteo offers clients access to pooled data assets, including the Criteo Shopper Graph, which provides a more complete view of shoppers' intent across channels and devices
Criteo adheres to brand guidelines when delivering dynamic ads
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