Direct to Consumer Advertising

Would you ask your physician for a specific drug based on an ad you saw/ heard?

Yes! If I think it would benefit me/ my family member.

No, it would affect my relationship with my physician, and demean his skill as a doctor.

No, my physician knows of my health conditions and what drug would best suit me.

Imagine you suffered with insomnia and came upon this ad. Would you be inclined to try this drug?

Yes, I’d be motivated to try this drug.

No, this ad had no effect on my desire to try this drug.

Maybe, I’d have to consult my physician first.

Are you in favor or against the current ban on Product Claim DTCA in Canada?

I agree, product claims should be banned for DTCA

I disagree, product claims should be allowed for DTCA

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