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Which of the following marketing technology acronyms is INCORRECT?
CRM = Customer Relationship Management
DMP = Data Management Platform
MAP = Miracle Automatic Prospects
SRP = Social Relationship Platform
Which of the following is the most common definition of a "marketing stack"?
A big sandwich that feeds everyone on the marketing team for lunch
The management hierarchy in the marketing department
The pile of work that the rest of the company is demanding from the marketing team
The collection of marketing technologies that your company has adopted
Some capabilities of a Marketing Automation Platform ('MAP') include:
Email marketing
Campaign management
Lead scoring
All of the above
Which of the following is an example of "programmatic thinking" in marketing?
If/then logic in a marketing automation campaign
Rules for dynamic personalization of web experiences
Functionality in interactive content (such as the scoring of this quiz)
All of the above
 
 
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