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Post-Programmatic 101 Quiz

What does SSP stand for?
Serious Supply Platform
Supply Side Platform
Suspicious Supply Platform
Some Sort of Platform
Who uses Data Management Platforms?
Supply Side Platforms
Demand Side Platforms
Ad Servers
All of the above
All real-time bidding is programmatic, but not all programmatic is RTB. True or False
True
False
Demand Side Platforms were built to do what?
Enable publishers to manage/ sell their inventory programmatically
Enable advertisers to bid on ad inventory across multiple exchanges programmatically
The Guardian's programmatic strategy includes which of the following:
Grow yield
Reduction of transactional costs
Restore control of our market intelligence
All of the above
What % of fraud occurs in the Open Market Place (OMP) according to The Guardian's findings?
2.5%
5.3%
3.2%
4.8%
Targeting exists in the Open Market Place. True or False?
True
False
Programmatic Guaranteed is bought on a fixed price CPM. True or False?
True
False
The Guardian's Addressable Audience product does not guarantee volume. True or False?
True
False
Our Video+ offering is a:
Self service offering
Managed service offering
All of the above
What targeting exists in PMPs?
Audience
Contextual
All of the above
None of the above
A trading desk is a piece of software. True or False?
True
False
What is the Open Market Place is 'invite only'? True or False
True
False
What formats can The Guardian run programmatically?
Standard formats
Rising star formats
Video (pre-roll & outstream)
Expandable creative
Mobile interstitials
All of the above
How much of the UK ad display market will be traded programmatically in 2017?
65%
75%
85%
95%
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