Adwords Search Lesson 3

1. How can advertisers see specific search queries that have caused their ads to show, even if those queries are not keywords within their accounts

A) Add a customized column for "queries" on the Keywords tab

B) Use the Ad Preview and Diagnosis Tool on the Tools tab

C) Review " Automatic placements" on the Display Network tab

D) Select the "Details" drop-down menu on the Keywords tab

2. On which tab can advertisers see credits for invalid clicks within their AdWords accounts?

A) Opportunities

B) Billing

C) My account

D) Campaigns

3. In order to achieve the best performance possible from text ads, which is a best practice that should be followed

A) Use at least five keywords from the ad group directly in the ad text

B) Use account statistics and reports to monitor ad performance

C) Include words like "find" and "searchA" in the ad text

D) Include no more than one ad text per ad group

4. Which information does the Conversion Optimizer need in order to find the optimal cost-per-click (CPC) bid for an ad each time the ad is eligible to appear?

A) Manual bid changes

B) Historical conversion data

C) Test conversions

D) Forecast data

5. If an advertiser has the same keyword in two different ad groups, the one to win a given auction will be the keyword with the:

A) highest maximum cost-per-click (CPC) bid

B) most historical data in the account

C) best Quality Score

D) highest Ad Rank

6. You're using target search page location bidding. You know it's working because you see your ad:

A) repeatedly mixed in with the organic search results

B) on the second page of Google search results or in the second positions

C) on the first page of Google search results or in the top positions

D) at the bottom of the every page of search results

7. A high Quality Score can:

A) be assigned to negative keywords

B) improve an ad's position

C) be achieved with an increase in bid

D) prevent an ad from being served

8. Each of the following are benefits you would expect from Product Listing Ads except:

A) Ease of targeting without needing keywords

B) More traffic and leads

C) Automatically produced video commercials

D) Better qualified leads

9. The AdWords Application Programming Interface (API) allows develoepers to use application that:

A) are accessible only through AdWords editor

B) can appear throughout the Google Search Network

C) can be uploaded into the Ad gallery

D) interact directly with the AdWords server

10. What are Sitelinks?

A) Links from other sites to your site

B) Links to other websites that appear beneath the text of your Search ads

C) Links to more pages of your site that appear beneath the text of your Search ads

D) Links from your site to other sites