What Marketing Activity is Most Important to Your Growth

Do potential customers research you and your competitors online before making a purchasing decision?

Yes

I don't know

Which issue do you or your team struggle with the most?

Not enough people come to my website

Not enough website visitors contact me or fill out my contact form

My sales team says our leads are not qualified

My sales team has good leads but does not close enough sales

We spend plenty of money on marketing, but it never amounts to enough sales

It's to hard to find my business online using a search engine

I have a great product/service, but non ones knows about it

People don't really understand what we do

I'm not good at using all of the complex marketing software out there.

What result do you want from your marketing & sales efforts?

Exponential sales growth

5-10% growth in sales

To keep our current sales numbers and experience modest growth

To increase sales of higher proced products only

To reach a different audience than we are now

To look more professional

To make my sales teams' life easier

What is the marketing and sales team best at doing?

Writing great content that leads actually read

Getting on the phone and closing a sale

Emailing leads and converting them to a customer

Creating beautiful designs/ads/creative

Anything related to the website

Using software to its fullest potential

Getting our business in newspapers, magazines, etc

Coordinating amazing events

Networking

Pick any obstacles you have?

I'm not sure what to do with my marketing budget

I have too small of a marketing budget

I don't have a large enough sales team

I don't understand why we are not getting enough leads

I don't know why we don't get better leads

I need to get approval from my boss for budget approval

My team is underperforming

How involved do you want to be in marketing and sales efforts?

I want everything to be turn key and just report the results to me

I want to agree on strategy and get peridoc status updates on progress

I want to tell my team what I want and expect it to get done my way

I want to be involved in all marketing and sales related decisions and be updated daily

How do you prefer to make decisions?

Show me the data

I like to get feedback from the team and trust them to make the right decision

I trust my gut/intuition above all else

I use past experience to determine what's best

Which best describes your ideal customer?

Makes impluse buys

Does a ton of research before deciding who to buy from

Asks friends whats best when purchasing

Using the most convient approach to getting what they want

Wants to use the best brand that they can trust

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