Is Your Web Store Optimized For Adoption?

Does your web store display real time transaction-critical information?

No, it has been a struggle to get accurate information on our web store.

Yes, our IT and CS teams do a good job in updating web store information for it to be as accurate as possible.

Yes, our e-commerce platform enables native integration with our ERP, ensuring real-time updates, anytime of the day.

How healthy are your web store adoption rates? (Hint: You can calculate this like so: total # buyers placing regular orders online/Total # buyers invited to your web store)

Our web store adoption rate is less than 45%

Our web store adoption rate sits somewhere between 45%-65%

Our web store adoption rate sits above 65%

How often do you take customer feedback on your web store?

We’re happy with the overall design of our web store and see no need for feedback.

We conducted comprehensive customer research in the lead up to our web store launch and are satisfied with the result.

We have some form of regular feedback intake in place so that we’re aware of any possible improvements that can be made.

Are B2B-specific features a focus for your web store?

Our web store doesn’t require too much B2B-specific functionality.

Our customers have access to superior account management and can view the information that is relevant to them.

We’re continually working to incorporate more B2B features, from customer-specific pricing/promotions, access controls, quick reordering, quote management, and more.

Do you have SMART goals in place for your web store?

Our web store is not a strategically important channel for us this year.

We have KPIs for the web store and owners for these.

We’ve adopted the SMART template to provide teams transparency and accountability when it comes to web store goals and their deadlines.

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Is Your Web Store Optimized For Adoption?