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Sports Marketing - Sponsorships

What is borrowed equity?
Companies are trying to borrow loyalty that fans feel for their teams for their product
Grant can only score off screens
Businesses can show that they care about issues
How long do broadcasting contracts last?
50+ years
Multiple years
A ten day contract
What contracts are usually paired with a pre-game and post-game show?
National Broadcasting Constracts
Celeb Endorsements
Local Agreements
What do sponsorship's expect in return?
Increase sales and profit
Grant averages 57 high fives a game
Negative reviews
Broadcasting rights contracts are the single largest revenue for sport organizations.
True
False
What are the steps for making a sponsorship plan?
Goals, Organization, Compatibility, Exposure
Exposure, Organization, Goals, Compatibility
Grant can't guard me
Americans pay over 2 billion dollars in endorsements per year.
True
False
How do players gain sponsorships?
Good performance
Riding the bench the whole season
Westbrook is and will continue to be mid
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