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Sports Marketing - Sponsorships

What is borrowed equity?

Companies are trying to borrow loyalty that fans feel for their teams for their product

Grant can only score off screens

Businesses can show that they care about issues

How long do broadcasting contracts last?

50+ years

Multiple years

A ten day contract

What contracts are usually paired with a pre-game and post-game show?

National Broadcasting Constracts

Celeb Endorsements

Local Agreements

What do sponsorship's expect in return?

Increase sales and profit

Grant averages 57 high fives a game

Negative reviews

Broadcasting rights contracts are the single largest revenue for sport organizations.

True

False

What are the steps for making a sponsorship plan?

Goals, Organization, Compatibility, Exposure

Exposure, Organization, Goals, Compatibility

Grant can't guard me

Americans pay over 2 billion dollars in endorsements per year.

True

False

How do players gain sponsorships?

Good performance

Riding the bench the whole season

Westbrook is and will continue to be mid

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