Consumer Matters Quiz

Why is consumer behaviour important to Integrated Marketing Communication?

To influence consumers behaviour

To understand the wants of your marketers

It is not important

What is identified at the top of Maslow's hierarchy of needs?

Safety

Esteem

Physiological

Self Actualization

What is the second stage of the decision-making process?

Post Purchase Evaluaion

Information Search

Purchase Decision

Problem Recognition

What are two external factors that affect consumer behaviour?

Social and Economical

Culture and Lifestyle

Feelings and Religion

Attitudes and Feelings

What cultural variable was never identified in the presentation?

Religion

Food

Taste

Demographics

What is the last stage of the decision- making process?

Purchase Decision

Information Search

Post Purchase Evaluation

Alternative Decision

Which of these is not apart of the International Marketing Environment?

Economic Environment

Cultural Environment

Demographic Environment

Social Environment

How many stages are in the decision making process?

Why did McDonalds receive backlash for advertising in India?

The cost was too high

The workforce was underpaid

The franchise is known for selling beef burgers

The owner was a white racist man

A sense of confusion and uncertainty sometimes with feelings of anxiety that may affect people exposed to an alien culture or environment without adequate preparation. The statements refer to which term?

Miscommunication

Language Barrier

Culture Shock

Culture Appropriation

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