How Heard

“I picked up a Maternity Services brochure/packet while at my OB/GYN’s office.”
Brochure/Flyer
Newsletter
Physician
Friend/Relative
“I work at Baylor. I need a referral for a patient we’re discharging from the Emergency Department.”
Physician
Employee/Volunteer
Hospital: Emergency Department
Other
“My mother has used your services before and she gave me your number.”
Hospital Reputation
Friend/Relative
Other
Physician
“I called your main number and the hospital operator gave me your number.”
Hospital: Reputation
Hospital: Referral from Other Department
Hospital: Operator/Switchboard
Directory Assistance
“I’ve always used your number.”
Hospital: Reputation
Friend/Relative
Physician
Directory Assistance
“I received an email from the hospital promoting your upcoming Health Fair.”
Brochure/Flyer
Newsletter
Internet
Newspaper
“I received a hospital flyer in the mail advertising your new Health & Fitness Center.”
Newsletter
Brochure/Flyer
Newspaper
Direct Mail Piece
“I heard an ad regarding your new Fitness Center on the Radio.”
Radio
Hospital: Reputation
Internet
Television
“I saw your ad regarding the new Health Clinic in the newspaper.”
Newsletter
Newspaper
Brochure/Flyer
Direct Mail Piece
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