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Context in context

How long has contextual advertising been around?
As long as digital advertising
Its brand new
2005
What change has made contextual advertising more prominent
Decline of 3rd party cookies
GDPR
Industry Transparency
What technology do we use for contextual advertising
MANTIS
Herring
Mackeral
Grapeshot
What problems can contextual advertising solve
Relevance
Performance
Brand Safety
Privacy
What uses can our content recommendation partner support
Editorial recirculation
3rd party commercial advertising
Internal product marketing
CTV
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