Marketing Chapter 3
Marketing Environment Mastery Quiz
Test your knowledge on the marketing environment with our engaging and informative quiz! This quiz covers essential topics such as the microenvironment, macroenvironment, demographics, and various marketing strategies. Whether you're a student or a marketing professional, you'll find valuable insights in these questions.
Explore key concepts including:
- Actors in the marketing environment
- Demographic trends and their impact
- Strategies for market segmentation
- Ethical considerations in marketing
The marketing environment includes the actors and forces inside marketing that affect marketing management’s ability to build and maintain successful relationships with target customers.
True
False
_____________ consists of the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and publics.
Microevironment
Macroenvironment
_____________ consists of the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.
Microevironment
Macroenvironment
Marketing intermediaries are firms that help the company to promote, sell, and distribute its goods to final buyers.
True
False
__________ is the study of human populations—size, density, location, age, gender, race, occupation, and other statistics.
Demography
Demographic environment
Demographic trends
__________ include changing age and family structures, geographic population shifts, educational characteristics, and population diversity.
Demography
Demographic environment
Demographic trends
__________ involves people, and people make up markets.
Demography
Demographic environment
Demographic trends
___________ is important in segmenting people by lifestyle or life stage instead of age.
Generational Marketing
Value Marketing
___________ involves offering financially cautious buyers greater value—the right combination of quality and service at a fair price.
Generational Marketing
Value Marketing
_____________ is the physical environment and the natural resources that are needed as inputs by marketers or that are affected by marketing activities.
Natural Environment
Cultural Environment
_____________ consists of institutions and other forces that affect a society’s basic values, perceptions, and behaviors.
Natural Environment
Cultural Environment
Environmental sustainability involves developing strategies and practices that create a world economy that the planet can support for a definite time.
True
False
What are the parts of the microenvironment? (Select all that may apply).
The company
Suppliers
Marketing Intermediaries
Agents
Comepetitors
Publics
Government
Customers
What does the macroenvironment consist of? (Select all that may apply).
Demographic Environment
Economic Environment
Natural Environment
Sustainable Environment
Technological environment
Political and social environment
Religious Environment
Cultural environment
__________ are persistent and are passed on from parents to children and are reinforced by society. ___________ are more open to change and include people’s views of themselves, others, organizations, society, nature, and the universe.
Core beliefs and values, Secondary beliefs and values
Secondary beliefs and values, Core beliefs and values, Core beliefs and values
Which age category defines those who were born after 2000?
Gen X
Gen Z
Which age category defines those who were born between 1965 and 1976
Gen X
Gen Z
Which age category defines those who were born between 1946 and 1964?
Millennials
Baby Boomers
Which age category defines those who were born between 1977 and 2000?
Millennials
Baby Boomers
What is the Legislation regulating business is intended to protect? (Select all that may apply)
Companies from each other
Companies from agent problem
Consumers from unfair business practices
The interests of society against unrestrained business behavior
Government from being full of corruption .
In designing marketing plans, marketing management should consider: Top management, Finance, R&D, Purchasing, Operations, Accounting.
True
False
Provide the resources to produce goods and services; Treat as partners to provide customer value.
Suppliers
Customers
Firms must gain strategic advantage by positioning their offerings strongly against competitors’ offerings in the minds of consumers.
True
False
Types of marketing intermediaries: (Select all that may apply)
Resellers
International markets
Physical distribution firms
Marketing services agencies
Financial services companies
financial intermediaries
Changes in Consumer Spending, income distribution (Over the past several decades, the rich have grown richer, the middle class has shrunk, and the poor have remained poor)
Economic Environment
Political and social environment
Increased emphasis on ethics, Socially responsible behavior, Cause-related marketing
Economic Environment
Political and social environment
Growing shortages of raw materials, Increased pollution, Increased government intervention, developing strategies that support environmental sustainability
Natural environment
Technological environment
Most dramatic force in changing the marketplace, New products, opportunities, Concern for the safety of new products.
Economic environment
Technological environment
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